Why innovation matters

Research Technology Management

Volumn 53, Issue 6, 2010, Pages 18-23

  Brown, Bruce ^a  

^a PROCTER AND GAMBLE COMPANY   (United States)

Author keywords

Breakthrough innovation; Consumer products; Innovation systems

Indexed keywords

ENGINEERING RESEARCH; INNOVATION;

BREAKTHROUGH INNOVATIONS; CONSUMER BENEFITS; INNOVATION SYSTEM; LONG-TERM GROWTHS; MARKET GROWTH; MULTIPLE PRODUCTS;

CONSUMER PRODUCTS;

EID: 78649971716     PISSN: 08956308     EISSN: 19300166     Source Type: Journal    
DOI: 10.1080/08956308.2010.11657658     Document Type: Conference Paper

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