Program and curriculum development in international marketing in an emerging economy: Issues and strategies

Journal of Teaching in International Business

Volumn 9, Issue 1, 1997, Pages 51-71

  Kaynak, Erdener ^a   Kucukemiroglu, Orsay ^b  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 78649787065     PISSN: 08975930     EISSN: 15286991     Source Type: Journal    
DOI: 10.1300/J066v09n01_04     Document Type: Article

References (7)

1. Main, Jeremy (1989), B-Schools Get a Global Vision, Fortune, (July 17), pp: 78-86.
2. McEvoy, Glen M. (1992), Multiple Perspectives on Internationalizing the Business School Curriculum: The Why, What, and How, Journal of Management Education, (16), pp: 129-146.
3. Meloan, Taylor W. and John L. Graham (1983), International Marketing Course Should Stress Trade Barriers, Small Firm Exporting/Importing, Marketing News, (August 5), p, 12.
4. Montgomery, Malcolm N. (1981), International Business Within Business Education, Working Paper No. 81-15, Memorial University of Newfoundland, St. John's, Newfoundland, 32 pages.
5. Rugman, Alan M. and W.T. Stanbury (1992), Global Perspective: Internationalizing Management Education, University of British Columbia, Vancouver, (December), pp: 13-28.
6. Sarathy, Ravi (1990), Internationalizing MBA Education: The Role of Short Overseas Programs, Journal of Teaching in International Business, 1(3/4), pp: 101-118.
7. Weathersby, Rita (1992), Developing a Global Perspective: A Crucial "Changing of our Minds, " Journal of Management Education, (16), pp: 10-27.