A systematic analysis on factors influencing internet word-of-mouth communication

Proceedings of the International Conference on E-Business and E-Government, ICEE 2010

Volumn , Issue , 2010, Pages 2002-2005

  Gao, Sidong ^a  

^a SHANDONG UNIVERSITY OF TECHNOLOGY   (China)

Author keywords

A model of factors influencing internet word of mouth communication; Communication effects; Internet word of mouth (WOM)

Indexed keywords

A MODEL OF FACTORS INFLUENCING INTERNET WORD-OF-MOUTH COMMUNICATION; COMMUNICATION EFFECTS; COMMUNICATION MODELS; INTERNET TECHNOLOGY; ON-LINE INFORMATION; PERCEIVED RISK; SYSTEMATIC ANALYSIS; WORD-OF-MOUTH COMMUNICATION;

COMMUNICATION; ELECTRONIC COMMERCE; GOVERNMENT DATA PROCESSING; INFORMATION THEORY;

INTERNET;

EID: 78649680570     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICEE.2010.506     Document Type: Conference Paper

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