Martial arts participation: Consumer motivation

International Journal of Sports Marketing and Sponsorship

Volumn 11, Issue 2, 2010, Pages 105-123

  Ko, Yong Jae ^a   Kim, Yu Kyoum ^b   Valacich, Joseph ^c  

^a UNIVERSITY OF FLORIDA   (United States)

^b FLORIDA STATE UNIVERSITY   (United States)

^c WASHINGTON STATE UNIVERSITY   (United States)

Author keywords

Empirical study; Martial arts; Motivation

Indexed keywords

EID: 78649545166     PISSN: 14646668     EISSN: None     Source Type: Journal    
DOI: 10.1108/ijsms-11-02-2010-b002     Document Type: Article

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