A visitor-focused assessment of new product launch: The case of quilt gardens tourSM in northern Indiana's Amish country

Journal of Travel and Tourism Marketing

Volumn 27, Issue 7, 2010, Pages 723-735

  Lee, Geunhee ^a   Tussyadiah, Iis P ^a   Zach, Florian ^a  

^a TEMPLE UNIVERSITY   (United States)

Author keywords

Consumer Driven Innovation (CDI); New product development; Visitor focused assessment

Indexed keywords

EID: 78649405167     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1080/10548408.2010.519677     Document Type: Article

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