Customer's adoption decision analysis of mobile banking service

2010 International Conference on Management and Service Science, MASS 2010

Volumn , Issue , 2010, Pages

  Li, Ying ^a   Zhang, Can ^a  

^a EAST CHINA UNIVERSITY OF SCIENCE AND TECHNOLOGY   (China)

Author keywords

Mobile financial service; Structural equation model; Technology acceptance model

Indexed keywords

ADOPTION DECISION; FINANCIAL SERVICE; MOBILE BANKINGS; PERCEIVED EASE OF USE; PERCEIVED USABILITY; PERCEIVED USEFULNESS; SEM; STRUCTURAL EQUATION MODELS; TECHNOLOGY ACCEPTANCE MODEL;

CELLULAR TELEPHONE SYSTEMS; CUSTOMER SATISFACTION; DECISION THEORY; FINANCE; MANAGEMENT SCIENCE;

MATHEMATICAL MODELS;

EID: 78649402840     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICMSS.2010.5576874     Document Type: Conference Paper

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