Electronic word of mouth in online social networks

2010 2nd International Conference on Communication Systems, Networks and Applications, ICCSNA 2010

Volumn 2, Issue , 2010, Pages 249-253

  Wu, Tong ^a   Yang, Xuecheng ^a  

^a BEIJING UNIVERSITY OF POSTS AND TELECOMMUNICATIONS   (China)

Author keywords

Electronic word of mouth; Hubs; Information diffusion channel; Opinion leaders; Social network

Indexed keywords

HUBS; INFORMATION DIFFUSION CHANNELS; OPINION LEADERS; SOCIAL NETWORKS; WORD OF MOUTH;

MARKETING; SOCIAL NETWORKING (ONLINE);

COMMUNICATION SYSTEMS;

EID: 78649308072     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICCSNA.2010.5588871     Document Type: Conference Paper

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