The potential marketing power of microblog

2010 2nd International Conference on Communication Systems, Networks and Applications, ICCSNA 2010

Volumn 1, Issue , 2010, Pages 164-167

  Sui, Yue ^a   Yang, Xuecheng ^a  

^a BEIJING UNIVERSITY OF POSTS AND TELECOMMUNICATIONS   (China)

Author keywords

e commerce; Marketing implications; Microblog

Indexed keywords

CUSTOMER RELATIONSHIPS; E-COMMERCE; MARKETING STRATEGY; MARKETING TOOLS; MICRO-BLOG; RAPID DEVELOPMENT; SOCIAL NETWORKS; STARBUCKS;

COMMUNICATION SYSTEMS; ELECTRONIC COMMERCE; PUBLIC RELATIONS;

MARKETING;

EID: 78649261931     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICCSNA.2010.5588676     Document Type: Conference Paper

References (5)

1. Haojie Yang& Hua Zhao& Liyu Yuan, Microblog: a good opportunity for telecom operators enter mobile Internet, Mobile Communication, 2010,(01);72
2. Akshay Java& Tim Finin, Why we Twitter: understanding microblog usage and communities, Association for Computing Machinery, 2007, pp56-65
3. CNNIC, 2008-2009 Chinese blogging market and behavior research report, 2009, 28
4. Tencent, The Tencent Data Mind, 2010, (01), 6
5. Bernard J. Jasen & Mimi Zhang., Twitter power: tweets as electronic word of mouth, Journal of the American Society for Information Science and Technology, 2009, pp2169-2188.