Are social and environmental practices a marketing tool?: Empirical evidence for the biggest European companies

Management Decision

Volumn 48, Issue 10, 2010, Pages 1440-1455

  Gallego Álvarez, Isabel ^a   Prado Lorenzo, Jos Manuel ^a   Rodríguez Domínguez, Luis ^a   García Sánchez, Isabel María ^a  

^a UNIVERSITY OF SALAMANCA   (Spain)

Author keywords

Corporate image; Europe; Shareholder value analysis; Social responsibility

Indexed keywords

EID: 78649240277     PISSN: 00251747     EISSN: None     Source Type: Journal    
DOI: 10.1108/00251741011090261     Document Type: Article

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