The importance of communication science in addressing core problems in public health

Distinctive Qualities in Communication Research

Volumn , Issue , 2009, Pages 73-86

  Cappella, Joseph N ^a   Hornik, Robert C ^a  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 78449271838     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203874165     Document Type: Chapter

References (23)

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17. Cappella, J. N. (2006). Integrating message effects and behavior change theories: Organizing comments and unanswered questions. Journal of Communication, 56, S265-S279.
18. Lang, A. (2006). Using the limited capacity model of motivated mediated message processing to design effective cancer communication messages. Journal of Communication, 56(Suppl 1), S57-S80.
19. Pavitt, C. (2001). The philosophy of science and communication theory. Huntington, NY: Nova Science Publishers.
20. Kang, Y., Cappella, J. N., & Fishbein, M. (2006). The attentional mechanism of message sensation value: Interaction between message sensation value and argument quality on message effectiveness. Communication Monographs, 73, 351-378.
21. Kang, Y., Cappella, J. N., Strasser, A., & Lerman, C. (in press). The effect of smoking cues in antismoking advertisements on smoking urge and psychophysiological reactions. Nicotine and Tobacco Research.
22. Cacioppo, J. T., Tassinary, L. G., & Berntson, G. G. (. (2007). Psychophysiological science: Interdisciplinary approaches to classic questions about the mind. New York: Cambridge University Press.
23. Langleben, D. D., Loughead, J. W., Ruparel, K., Hakun, J. G., Busch-Winoker, S., Strasser, A.A., et al. (forthcoming). Reduced pre-frontal and temporal lobe processing and recall of high "sensation value" anti-tobacco ads. NeuroImage.