Tracking customer portfolio composition: A factor analysis approach

Applied Stochastic Models in Business and Industry

Volumn 26, Issue 5, 2010, Pages 535-550

  Abascal, Elena ^a   García Lautre, Ignacio ^a   Mallor, Fermín ^a  

^a PUBLIC UNIVERSITY OF NAVARRE   (Spain)

Author keywords

cluster analysis; data mining; multiple correspondence analysis; multiple factor analysis

Indexed keywords

CLASSIFICATION PROCESS; CONSUMPTION LEVELS; CONSUMPTION PATTERNS; FACTOR ANALYSIS; MARKET CONDITION; MULTIPLE CORRESPONDENCE ANALYSIS; MULTIPLE FACTOR ANALYSIS; QUALITATIVE CRITERIA; QUANTITATIVE CRITERIA; REALISTIC SCENARIO; TECHNOLOGICAL INNOVATION; TELECOMMUNICATION COMPANIES; VISUAL COMPARISON;

CLUSTER ANALYSIS; CUSTOMER SATISFACTION; DATA MINING; INDUSTRY; SALES;

DATA HANDLING;

EID: 78349234327     PISSN: 15241904     EISSN: 15264025     Source Type: Journal    
DOI: 10.1002/asmb.798     Document Type: Article

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