Looking at prospect theory

Strategic Management Journal

Volumn 31, Issue 12, 2010, Pages 1357-1370

  Bromiley, Philip ^a  

^a UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

behavioral theory; prospect theory; risk taking

Indexed keywords

BEHAVIORAL THEORY; PROSPECT THEORY; RISK TAKING; VALUE FUNCTIONS;

FORECASTING;

EID: 78249240574     PISSN: 01432095     EISSN: 10970266     Source Type: Journal    
DOI: 10.1002/smj.885     Document Type: Article

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