Predicting Firm Reputation Through Content Analysis of Shareholders' Letter

Corporate Reputation Review

Volumn 11, Issue 4, 2008, Pages 285-307

  Geppert, John ^a   Lawrence, Janice E ^a  

^a UNIVERSITY OF NEBRASKA LINCOLN   (United States)

Author keywords

CEO letter; content analysis; reputation; shareholder letter

Indexed keywords

EID: 78149376976     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/crr.2008.32     Document Type: Article

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