Greek museum media visibility and museum visitation: An exploration of cultural Agenda setting;Mediensichtbarkeit griechischer Museen und Museumsbesuche: Eine Untersuchung zum kulturellen Agenda-Setting

Journal of Communication

Volumn 60, Issue 4, 2010, Pages 743-757

  Bantimaroudis, Philemon ^a   Zyglidopoulos, Stelios ^b   Symeou, Pavlos C ^c  

^a UNIVERSITY OF THE AEGEAN   (Greece)

^b UNIVERSITY OF CAMBRIDGE   (United Kingdom)

^c UNIVERSITY OF MUNICH   (Germany)

Author keywords

Advertising for museums; Cultural agenda setting; Cultural marketing

Indexed keywords

COMMUNICATION; CULTURAL INFLUENCE; GOVERNANCE APPROACH; HERITAGE TOURISM; HYPOTHESIS TESTING; MARKETING; MATERIAL CULTURE; MEDIA ROLE; MUSEUM; SEASONALITY; TOURIST DESTINATION;

GREECE;

EID: 78149368223     PISSN: 00219916     EISSN: 14602466     Source Type: Journal    
DOI: 10.1111/j.1460-2466.2010.01512.x     Document Type: Article

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