Product development and value migration in the horticultural value chain for pot plants

Acta Horticulturae

Volumn 807, Issue , 2009, Pages 777-782

  Ekelund, L ^a   Axelson, J ^b  

^a SWEDISH UNIVERSITY OF AGRICULTURAL SCIENCES   (Sweden)

^b LUND UNIVERSITY   (Sweden)

Author keywords

Marketing; Ornamentals; Strategy; Supermarkets; Supply chain management

Indexed keywords

EID: 78149302812     PISSN: 05677572     EISSN: None     Source Type: Book Series    
DOI: 10.17660/ActaHortic.2009.807.118     Document Type: Conference Paper

References (19)

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