Using a consumer-driven rapid product navigation process to develop an optimal product

Food Quality and Preference

Volumn 21, Issue 8, 2010, Pages 1052-1058

  Lewis, J N ^a   Teratanavat, R ^a   Beckley, J ^b   Jeltema, M A ^a  

^a Altria Client Services   (United States)

^b The Understanding and Insight Group   (United States)

Author keywords

Adaptive; Consumer; Design of experiments; Product development; Qualitative; Stimulus response

Indexed keywords

EID: 78049449999     PISSN: 09503293     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodqual.2010.07.008     Document Type: Article

References (5)

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3. Stone H., Sidel J. Sensory evaluation practices 1993, Academic Press, Inc., San Diego, CA. 2nd ed.
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5. Williams E.J. Experimental designs balanced for the estimation of residual effects of treatments. Australian Journal of Scientific Research, Series A: Physical Sciences 1949, 2:149-168.