Exploring consumer product profiling techniques and their linkage to a quantitative descriptive analysis

Food Quality and Preference

Volumn 21, Issue 8, 2010, Pages 1088-1099

  Moussaoui, Karima A ^a   Varela, Paula ^b,c  

^a Sensory Consumer Science   (Germany)

^b Kraft Foods UK   (United Kingdom)

^c INSTITUTO DE AGROQUÍMICA Y TECNOLOGÍA DE ALIMENTOS CSIC   (Spain)

Author keywords

Consumers; Flash profile; New product development; Projective mapping; Quantitative descriptive analysis; Repertory grid; Sensory; Sorting

Indexed keywords

EID: 78049444745     PISSN: 09503293     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodqual.2010.09.005     Document Type: Article

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