Comparison of PLS dummy variables and Fishbone method to determine optimal product characteristics from ideal profiles

Food Quality and Preference

Volumn 21, Issue 8, 2010, Pages 1077-1087

  Worch, Thierry ^a   Dooley, Lauren ^b   Meullenet, Jean François ^b   Punter, Pieter H ^a  

^a OP and P Product Research   (Netherlands)

^b UNIVERSITY OF ARKANSAS   (United States)

Author keywords

Consumer liking; Fishbone plots; Ideal profile; Just About Right; PLS dummy variables

Indexed keywords

EID: 78049444133     PISSN: 09503293     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodqual.2010.08.009     Document Type: Article

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