Congressional candidates' Use of YouTube in 2008: Its frequency and rationale

Journal of Information Technology and Politics

Volumn 7, Issue 2-3, 2010, Pages 93-109

  Gulati, Girish J Jeff ^a   Williams, Christine B ^a  

^a BENTLEY UNIVERSITY   (United States)

Author keywords

Congressional elections; Diffusion of technology innovation; Online campaigns; Social networks; Video sharing

Indexed keywords

EID: 78049351356     PISSN: 19331681     EISSN: 1933169X     Source Type: Journal    
DOI: 10.1080/19331681003748958     Document Type: Article

References (45)

1. BIGresearch. (2007, December 11). Differences in media consumption among racial groups. Simultaneous Media Survey (SIMM). Retrieved February 15, 2009, from http://www.marketingcharts.com/television/differencesin-media-consumption-among-racial-groups-4590/
2. Bimber, B. (2003). Information and American democracy: Technology in the evolution of political power. Cambridge, England: Cambridge University Press.
3. Boak, J. (2007, September 21). 2 more join race for U.S. House seat: Buehrer leans on tradition; Weirauch chooses YouTube to plug candidacy. The Blade, pp. A1+.
4. Chadwick, A. (2006). Internet politics: states, citizens and new communication technologies. New York, NY: Oxford University Press.
5. D'Alessio, D. (2000). Adoption of the World Wide Web by American political candidates 1996-1998. Journal of Broadcasting and Electronic Media, 44, 556-568.
6. Druckman, J. N., Kifer, M. J., & Parkin, M. (2009, September). Timeless strategy meets new medium: Going negative on Congressional campaign websites, 2002-2006. Paper presented at the annual meeting of the American Political Science Association, Toronto, Ontario, Canada.
7. Fenno, R. F. (1978). Home style. Boston, MA: Little, Brown and Company.
8. Fichman, R. G. (2004). Going beyond the dominant paradigm for information technology innovation research: Emerging concepts and methods. Journal of the Association for Information Systems, 5(8), 314-355.
9. Foot, K. A., & Schneider, S. M. (2002). Online action in campaign 2000: An exploratory analysis of the U.S. political web sphere. Journal of Broadcasting and Electronic Media, 46(2), 222-244.
10. Foot, K. A., & Schneider, S. M. (2006). Web campaigning. Cambridge, MA: MIT Press.
11. Greer, J., & LaPointe, M. (2004). Cyber-campaigning grows up: A comparative content analysis of Web sites for US Senate and gubernatorial races. In R. K. Gibson, A. Rommele, and S. Ward, (Eds.), Electronic democ-racy, mobilization, organization, and participation online (pp. 116-132). London, England: Routledge.
12. Gueorguieva, V. (2008). Voters, MySpace and YouTube: The impact of alternative communication channels on the 2006 election cycle and beyond. Social Science Computer Review, 26(3), 288-300.
13. Gulati, G. J., & Williams, C. B. (2007). Closing gaps, moving hurdles: Candidate Web site communication in the 2006 campaigns for Congress. Social Science Computer Review, 25(4), 443-465.
14. Heffernan, V. (2008, November 16). Clicking and choosing: The election according to YouTube The New York Times Magazine, pp. 22-23.
15. Hernandez, R. (2006, November 9). Flight from camera is linked to incumbent's loss. The New York Times, p. 15.
16. Herrnson, P. S. (2008). Congressional elections: Campaigning at home and in Washington (5th ed.). Washington, DC: CQ Press.
17. Herrnson, P. S., Stokes-Brown, A. K., & Hindman, M. (2007). Campaign politics and the digital divide: Constituency characteristics, strategic considerations, and candidate internet use in state legislative elections. Political Research Quarterly, 60(1), 31-42.
18. Hilbe, J. M. (2007). Negative binomial regression. New York, NY: Cambridge University Press.
19. Howard, P. N. (2006). New media campaigns and the managed citizen. New York, NY: Cambridge University Press.
20. Jacobson, G. C. (2009). The politics of congressional elections (7th ed.). New York, NY: Addison-Wesley Educational Publishers, Inc.
21. Kamarck, E. C. (2002). Political campaigning on the Internet: Business as usual? In E. C. Kamarck & J. S. Nye, Jr. (Eds.), Governance.com: Democracy in the information age (pp. 81-103). Washington, DC: Brookings Institution.
22. King, G. (1989). Variance specification in event count model: From restrictive assumptions to a generalized estimator. American Journal of Political Science, 33, 762-784.
23. Klotz, R. J. (2004). The politics of internet communication. New York, NY: Rowman & Littlefield.
24. Kohut, A., Doherty, C., & Keeter, S. (2008, August 17). Audience segments in a changing news environment: Key news audiences now blend online and traditional sources. Washington, DC: The Pew Research Center for the People and the Press.
25. Kwon, T. H., & Zmud, R. W. (1987). Unifying the fragmented models of information systems implementation. In J. R. Boland & R. Hirshheim (Eds.), Critical issues in information systems research (pp. 227-251). New York, NY: John Wiley.
26. Lau, R., & Pomper, G. M. (2004). Negative campaigning: An analysis of U.S. Senate elections. New York, NY: Rowman and Littlefield.
27. Lombardi, K. S. (2007, January 7). Mr. Rock 'n' Roll goes to Congress. The New York Times, p. 1.
28. Marriott, M. (2006, March 31). Blacks turn to internet highway, and digital divide starts to close. The New York Times, p. A1.
29. May, A. L. (2008, Summer). Campaign 2008: It's on YouTube. Nieman Reports, 62.2, 24.
30. Mossberger, K., Tolbert, C. J., & Stansbury, M. (2003). Virtual inequality: Beyond the digital divide. Washington, DC: Georgetown University Press.
31. Puopolo, S. (2001). The Web and U.S. Senatorial campaigns 2000. American Behavioral Scientist, 44(12), 2030-2047.
32. Rasiej, A., & Sifry, M. (2007, August 13). GOP lags on the Internet frontier. The Politico. Retrieved August 14, 2007, from http://www.politico.com/news/stories/ 0807/5359.html
33. Riley, M. (2008, September 8). Senate hopefuls to appear on YouTube. Denver Post, p. A.13.
34. Robertson, T. S., & Gatignon, H. (1986). Competitive effects on technology diffusion. Journal of Marketing, 50(July), 1-12.
35. Rogers, E. M. (2003). Diffusion of innovations (5th ed.). New York, NY: Free Press.
36. Shea, D. M., & Burton, M. J. (2006). Campaign craft: The strategies, tactics, and art of political campaign management (3rd ed.). Westport, CT: Praeger.
37. Smith, A., & Rainie, L. (2008, June 15). The Internet and the 2008 election. Washington, DC: Pew Internet & American Life Project.
38. Stirland, S. L. (2007, August 23). New wave of strategists tap Web to transform GOP. Wired.com. Retrieved August 30, 2007, from http://www.wired.com/politics/ law/news/2007/08/rove
39. Sudulich, M. L. (2009, September). Organizing the Web: An investigation of party organization and online presence of political parties. Paper presented at the annual meeting of the American Political Science Association, Toronto, Ontario, Canada.
40. Thompson, K. (2008, January 3). Election 2008: Measuring the power of "netroots." Popular Science. Retrieved October 3, 2009, from http://www.popsci. com/scitech/article/2008-01/election-2008-measuringpower-netroots
41. Tornatzky, L. G., & Klein, K. J. (1982). Innovation characteristics and innovation adoption-implementation: A meta-analysis of findings. IEEE Transactions on EngineeringManagement, 29(1), 28-45.
42. Viser, M. (2007, August 16). Attention, please; House hopefuls try new tactics to draw voters. Boston Globe, p. A.1.
43. Wagner, M. (2008, November 10). Dawn of the Internet Presidency. Information Week Analytics. Available at http://analytics.informationweek.com/abstract/104/692/ government/dawn-of-the-internet-presidency.html
44. Williams, C. B., & Gulati, G. J. (2007, August). Social networks in political campaigns: Facebook and the 2006 midterm elections. Paper presented at the annual meeting of the American Political Science Association, Chicago, IL.
45. Williams, C. B., & Gulati, G. J. (2009, September). Social networks in political campaigns: Facebook and Congressional elections 2006, 2008. Paper presented at the annual meeting of the American Political Science Association, Toronto, Ontario, Canada.