Uses and gratifications of mobile application users

ICEIE 2010 - 2010 International Conference on Electronics and Information Engineering, Proceedings

Volumn 1, Issue , 2010, Pages

  Ho, Hui Yi ^a   Syu, Ling Yin ^b  

^a CHINESE CULTURE UNIVERSITY   (Taiwan)

^b SHIH HSIN UNIVERSITY   (Taiwan)

Author keywords

Component; Digital content; Mobile application; Smart phone; Uses and gratifications

Indexed keywords

COMPONENT; DIGITAL CONTENTS; MOBILE APPLICATIONS; SMART PHONES; USES AND GRATIFICATIONS;

ANALYSIS OF VARIANCE (ANOVA); INTERNET; MOBILE PHONES; STUDENTS; SURVEYS; TELECOMMUNICATION EQUIPMENT; TELEPHONE; TELEPHONE SETS; TELEPHONE SYSTEMS;

MOBILE TELECOMMUNICATION SYSTEMS;

EID: 78049340367     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICEIE.2010.5559869     Document Type: Conference Paper

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