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Volumn 2, Issue , 2010, Pages 887-894

Automated channel abstraction for advertising auctions

Author keywords

[No Author keywords available]

Indexed keywords

ABSTRACTING; ARTIFICIAL INTELLIGENCE; BUDGET CONTROL; EFFICIENCY;

EID: 77958524208     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper
Times cited : (15)

References (11)
  • 1
    • 36448959393 scopus 로고    scopus 로고
    • Optimal delivery of sponsored search advertisements subject to budget constraints
    • Abrams, Z.; Mendelevitch, O.; and Tomlin, J. 2007. Optimal delivery of sponsored search advertisements subject to budget constraints. In ACM EC, 272-278.
    • (2007) ACM EC , pp. 272-278
    • Abrams, Z.1    Mendelevitch, O.2    Tomlin, J.3
  • 2
    • 77958562657 scopus 로고    scopus 로고
    • Methodology for designing reasonably expressive mechanisms with application to ad auctions
    • Benisch, M.; Sadeh, N.; and Sandholm, T. 2009. Methodology for designing reasonably expressive mechanisms with application to ad auctions. In IJCAI, 46-52.
    • (2009) IJCAI , pp. 46-52
    • Benisch, M.1    Sadeh, N.2    Sandholm, T.3
  • 4
    • 57749171531 scopus 로고    scopus 로고
    • Expressive banner ad auctions and model-based online optimization for clearing
    • Boutilier, C; Parkes, D. C; Sandholm, T.; and Walsh, W. E. 2008. Expressive banner ad auctions and model-based online optimization for clearing. In AAAI, 30-37.
    • (2008) AAAI , pp. 30-37
    • Boutilier, C.1    Parkes, D.C.2    Sandholm, T.3    Walsh, W.E.4
  • 5
    • 35448949581 scopus 로고    scopus 로고
    • Internet advertising and the generalized second-price auction: Selling billions of dollars worth of keywords
    • Edelman, B.; Ostrovsky, M.; and Schwarz, M. 2007. Internet advertising and the generalized second-price auction: Selling billions of dollars worth of keywords. American Economic Review 97(l):242-259.
    • (2007) American Economic Review , vol.97 , Issue.1 , pp. 242-259
    • Edelman, B.1    Ostrovsky, M.2    Schwarz, M.3
  • 8
    • 30344453380 scopus 로고    scopus 로고
    • Selected topics in column generation
    • Lübbecke, M. E., and Desrosiers, J. 2005. Selected topics in column generation. Operations Research 53(6): 1007-1023.
    • (2005) Operations Research , vol.53 , Issue.6 , pp. 1007-1023
    • Lübbecke, M.E.1    Desrosiers, J.2
  • 10
    • 33748693881 scopus 로고    scopus 로고
    • An adaptive algorithm for selecting profitable keywords for search-based advertising services
    • Rusmevichientong, P., and Williamson, D. P. 2006. An adaptive algorithm for selecting profitable keywords for search-based advertising services. In ACM EC, 260-269.
    • (2006) ACM EC , pp. 260-269
    • Rusmevichientong, P.1    Williamson, D.P.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.