Research on advertising in a recession: A critical review and synthesis

Journal of Advertising Research

Volumn 49, Issue 3, 2009, Pages

  Tellis, Gerard J ^a   Tellis, Kethan ^a  

^a UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

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EID: 77958472339     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article

References (47)

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