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Volumn 258, Issue , 2010, Pages 131-154

Collective intelligence in marketing

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EID: 77958163118     PISSN: 14349922     EISSN: None     Source Type: Book Series    
DOI: 10.1007/978-3-642-15606-9_12     Document Type: Article
Times cited : (5)

References (24)
  • 2
    • 77958160200 scopus 로고    scopus 로고
    • Super crunchers: Why thinking-by-numbers is the new way to be smart
    • Ayres, I.: Super Crunchers: Why Thinking-by-Numbers Is the New Way to Be Smart. Bantam Dell (2007)
    • (2007) Bantam dell
    • Ayres, I.1
  • 5
    • 0003219646 scopus 로고
    • Goal question metric paradigm
    • Marciniak, J. J. ed., John Wiley & Sons, Chichester
    • Basili, V. R., Caldiera, G., Rombach, H. D.: Goal Question Metric Paradigm. In: Marciniak, J. J. (ed.) Encyclopedia of Software Engineering, pp. 528-532. John Wiley & Sons, Chichester (1994)
    • (1994) Encyclopedia of Software Engineering , pp. 528-532
    • Basili, V.R.1    Caldiera, G.2    Rombach, H.D.3
  • 10
    • 77958161740 scopus 로고    scopus 로고
    • Chawla, N. V., Japkowicz, N., Kolcz, A. eds.:, SIGKDD
    • Chawla, N. V., Japkowicz, N., Kolcz, A. (eds.): Special Issue on Learning from Imbalanced Datasets. SIGKDD, 6 (1) (2004)
    • (2004) Special Issue on Learning From Imbalanced Datasets , vol.6 , Issue.1
  • 12
    • 63149190185 scopus 로고    scopus 로고
    • Data mining: Concepts and techniques
    • 2nd edn. The Morgan Kaufman Series in Data Management Systems
    • Han, J., Kamber, M.: Data Mining: Concepts and Techniques, 2nd edn. The Morgan Kaufman Series in Data Management Systems. Morgan Kaufman, San Francisco (2005)
    • (2005) Morgan Kaufman, San Francisco
    • Han, J.1    Kamber, M.2
  • 14
    • 1542773568 scopus 로고    scopus 로고
    • Moneyball: The art of winning an unfair game
    • New York
    • Lewis, M.: Moneyball: The Art of Winning an Unfair Game. WW Norton & Company, New York (2003)
    • (2003) WW Norton & Company
    • Lewis, M.1
  • 15
    • 77958181285 scopus 로고    scopus 로고
    • Statistics for business and economics: International edition
    • London
    • McClave, J. T., Benson, P. G., Sincich, T.: Statistics for Business and Economics: International Edition. Pearson Prentice Hall, London (2008)
    • (2008) Pearson Prentice Hall
    • McClave, J.T.1    Benson, P.G.2    Sincich, T.3
  • 16
    • 0004255908 scopus 로고    scopus 로고
    • 1st edn. McGraw Hill, New York
    • Mitchell, T.: Machine Learning, 1st edn. McGraw Hill, New York (1997)
    • (1997) Machine Learning
    • Mitchell, T.1
  • 17
    • 0005685575 scopus 로고
    • C4.5: Programs for machine learning
    • San Francisco
    • Quinlan, J. R.: C4.5: Programs for machine learning. Morgan Kaufmann, San Francisco (1993)
    • (1993) Morgan Kaufmann
    • Quinlan, J.R.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.