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Volumn , Issue , 2009, Pages 92-109

Perspectives on public relations history

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EID: 77957984001     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203874929     Document Type: Chapter
Times cited : (12)

References (19)
  • 1
    • 0003569377 scopus 로고
    • (A. Lavers, Trans.). New York: Hill & Wang. (Original work published 1957)
    • Barthes, R. (1972). Mythologies. (A. Lavers, Trans.). New York: Hill & Wang. (Original work published 1957).
    • (1972) Mythologies
    • Barthes, R.1
  • 8
    • 83055197447 scopus 로고
    • Up from puffery. [Review of Courtier to the crowd: The story of Ivy Lee and the development of public relations]
    • Garraty, J. A. (1966). Up from puffery. [Review of Courtier to the crowd: The story of Ivy Lee and the development of public relations] Columbia Journalism Review, 5, 41-42.
    • (1966) Columbia Journalism Review , vol.5 , pp. 41-42
    • Garraty, J.A.1
  • 9
    • 53249149305 scopus 로고
    • "If you knew what I knew, you'd make the same decision": A common misconception underlying public relations campaigns
    • C. H. Botan & V. Hazelton, Jr. (Eds.), Hillsdale, NJ: Lawrence Erlbaum Associates
    • Gaudino, J. L., Frisch, J., & Haynes, B. (1989). "If you knew what I knew, you'd make the same decision": A common misconception underlying public relations campaigns. In C. H. Botan & V. Hazelton, Jr. (Eds.), Public relations theory (pp. 299-308). Hillsdale, NJ: Lawrence Erlbaum Associates.
    • (1989) Public relations theory , pp. 299-308
    • Gaudino, J.L.1    Frisch, J.2    Haynes, B.3
  • 13
    • 0009332495 scopus 로고
    • Perspectives on public relations history
    • Pearson, R. (1990). Perspectives on public relations history. Public Relations Review, 16(3), 27-38.
    • (1990) Public Relations Review , vol.16 , Issue.3 , pp. 27-38
    • Pearson, R.1
  • 18
    • 84965636015 scopus 로고
    • Organizational perspectives for public relations research and practice
    • August
    • Trujillo, N., & Toth, E. L. (1987, August). Organizational perspectives for public relations research and practice. Management Communication Quarterly, 1(2), 199-231.
    • (1987) Management Communication Quarterly , vol.1 , Issue.2 , pp. 199-231
    • Trujillo, N.1    Toth, E.L.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.