Understanding consumer heterogeneity: A business intelligence application of neural networks

Knowledge-Based Systems

Volumn 23, Issue 8, 2010, Pages 856-863

  Hayashi, Yoichi ^a   Hsieh, Ming Huei ^b   Setiono, Rudy ^c  

^a MEIJI UNIVERSITY   (Japan)

^b NATIONAL TAIWAN UNIVERSITY   (Taiwan)

^c NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

Author keywords

Business intelligence; Decision tree; Eating out prediction; Neural network; Rule extraction

Indexed keywords

BUSINESS INTELLIGENCE; BUSINESS INTELLIGENCE APPLICATIONS; CONSUMER SEGMENTS; DATA ANALYSIS; DATA SETS; DEMOGRAPHIC INFORMATION; EATING-OUT PREDICTION; RULE EXTRACTION; RULE EXTRACTION ALGORITHMS;

DATA REDUCTION; DECISION TREES; FORECASTING;

NEURAL NETWORKS;

EID: 77957920409     PISSN: 09507051     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.knosys.2010.05.010     Document Type: Article

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