Customer benefit oriented strategy development;Kundennutzenorientierte strategieentwicklung

ZWF Zeitschrift fuer Wirtschaftlichen Fabrikbetrieb

Volumn 105, Issue 7-8, 2010, Pages 700-705

  Matt, Dominik T ^a   Franzellin, Vittorio M ^a   Rauch, Erwin ^a  

^a FREE UNIVERSITY OF BOZEN BOLZANO   (Italy)

Author keywords

[No Author keywords available]

Indexed keywords

COMMERCE;

AXIOMATIC DESIGN; CUSTOMER BENEFITS; CUSTOMER'S BENEFITS; DELPHI TECHNIQUE; MARKET TRENDS; PRODUCTS AND SERVICES; STRATEGY DEVELOPMENT; SYSTEMATIC IDENTIFICATION;

SALES;

EID: 77957861850     PISSN: 09470085     EISSN: None     Source Type: Journal    
DOI: 10.3139/104.110363     Document Type: Article

References (22)

1. Kirner, E.; Som, O.; Dreher, C; Wiesenmaier, V.: Innovation in SME - der ganzheitliche Innovationsansatz und die Bedeutung von Innovationsroutinen für den Innovationsprozess, Karlsruhe, Project Report InnoSME, Karlsruhe 2006
2. Matt, D. T.; Franzellin, M. V.: The Customer Value in the Focus - An Axiomatic Designbased Method to Improve the Success Rate of New Product or Service. In: Proceedings of the IAMOT, Dubai, 2008 (CR-ROM)
3. Matt, D. T.: The Customer Value in the Focus - Den Kundennutzen im Visier. ZWF 102(2007)6, S. 375-379
4. Rüttimann, R.: Wodurch sich gute Innovationen auszeichnen. Innovation Management (2007) 1, S. 12-17
5. Spath, D.; Matt, D. T.; Riedmiller, S.: The Communication Circle - A Model for the Support of a Market-driven Development and Production of Innovative Products. In: Proceedings of the CIRP Design Seminar, Berlin, 1998, S. 27-35
6. Spath, D.; Matt, D. T.; Geisinger, D.: Marktorientierte Neuproduktentwicklung. ZWF 93(1998)5, S. 200-202
7. Gaul, W.; Baier, D.: Marktforschung & Marketing Management. Oldenbourg, München 1994
8. Züst, R.; Matt, D. T.; Geisinger, D., Winkler, R.: A Chance of Paradigm for Planning Life-Cycle-Optimised and Innovative Products. In: Proceedings of the Int. Conference on Engineering Design ICED, Munich, 1999, S. 1081-1084
9. Engelhardt, F.; Nordlund, M.: Strategic Planning Based on Axiomatic Design. In: Proceedings of ICAD 2000 - First International Conference on Axiomatic Design, Cambridge 2000
10. Porter, M.: Competitive Strategy, Techniques for Analyzing Industries and Competitors. The Free Press, New York 1980
11. Porter, M.: The Value Chain and Competitive Advantage. Free Press, New York 1985
12. Ansoff, H. I.: Corporate Strategy. McGraw Hill, New York 1965
13. Andrews, K.: The Concept of Corporate Strategy. R. D. Irwin, Homewood 1971
14. Prahalad, C. K.; Hamel, G.: The Core Competence of the Corporation. Harvard Business Review (1990) May-June, S. 79-91
15. Ghemawat, P.: Commitment: the Dynamic of Strategy. The Free Press, New York 1991
16. Erickson, T. J.; Shorey C. E.: Business Strategy: New Thinking for the '90. Prism (1992) Fourth Quarter, S. 19-35
17. Kotler, P.: Marketing Management: Analysis, Plannning, Implementation and Control. Prentice Hall, New Jersey 1997
18. Züst, R.: Elnstieg ins Systems Engineering: Optimale, nachhaltige Lösungen entwickeln und umsetzen. Orell Füssli, Zürich 1997
19. Suh, N. P.: The Principles of Design. Oxford University Press, New York 1990
20. Lobo, C; Cochran, D. S.; Lima, P. C: Strategy Based on Axiomatic Design. In: Proceedings of the Third World Congress on Intelligent Manufacturing Processes & Systems, Cambridge 2000 (CD-ROM)
21. Martin, S. B.; Kar, A. K.: Axiomatic Design for the Development of Enterprise Level e-Commerce Strategies. In: Proceedings of ICAD 2002, Cambridge 2002 (CD-ROM)
22. Suh, N. P.: Axiomatic Design - Advances and Applications. Oxford University Press, New York 2001