An exploratory study of the influences that compromise the sun protection of young adults

International Journal of Consumer Studies

Volumn 32, Issue 6, 2008, Pages 579-587

  Calder, Ngaia ^a   Aitken, Robert ^b  

^a Focus Research   (New Zealand)

^b UNIVERSITY OF OTAGO   (New Zealand)

Author keywords

Bootstrapping; Outcome expectations; Perceived threat; Unrealistic optimism; Zaltman Metaphor Elicitation Technique

Indexed keywords

EID: 77957584540     PISSN: 14706423     EISSN: 14706431     Source Type: Journal    
DOI: 10.1111/j.1470-6431.2008.00699.x     Document Type: Article

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