The market demand for university press books

Journal of Scholarly Publishing

Volumn 42, Issue 1, 2010, Pages 1-15

  Greco, Albert N ^a   Wharton, Robert M ^a  

^a NONE

Author keywords

e book electronic publishing; innovative business models for scholarly publishing; marketing strategies; scholarly communication; university presses

Indexed keywords

EID: 77957312185     PISSN: 11989742     EISSN: 17101166     Source Type: Journal    
DOI: 10.3138/jsp.42.1.1     Document Type: Article

References (0)