메뉴 건너뛰기




Volumn 5, Issue C, 1993, Pages 349-408

New-product diffusion models

Author keywords

[No Author keywords available]

Indexed keywords


EID: 77957052764     PISSN: 09270507     EISSN: None     Source Type: Book Series    
DOI: 10.1016/S0927-0507(05)80031-3     Document Type: Review
Times cited : (124)

References (172)
  • 1
    • 0022858675 scopus 로고
    • An application of Bass model in the analysis of diffusion of cocoa-spraying chemicals among Nigerian cocoa farmers
    • Akinola, A.A., An application of Bass model in the analysis of diffusion of cocoa-spraying chemicals among Nigerian cocoa farmers. J. Agricul. Econom. 37 (1986), 395–404.
    • (1986) J. Agricul. Econom. , vol.37 , pp. 395-404
    • Akinola, A.A.1
  • 2
    • 0001728801 scopus 로고
    • Role of product-related conversations in the diffusion of a new product
    • (August)
    • (August)Arndt, J., Role of product-related conversations in the diffusion of a new product. J. Marketing Res. 4 (1967), 291–295.
    • (1967) J. Marketing Res. , vol.4 , pp. 291-295
    • Arndt, J.1
  • 3
    • 0003542526 scopus 로고
    • Stochastic Models for Social Processes
    • 3rd edition Wiley Lexington, MA
    • Bartholomew, D.J., Stochastic Models for Social Processes. 3rd edition, 1982, Wiley, Lexington, MA.
    • (1982)
    • Bartholomew, D.J.1
  • 4
    • 0001449665 scopus 로고
    • A new product growth model for consumer durables
    • (January)
    • (January)Bass, F.M., A new product growth model for consumer durables. Management Sci. 15 (1969), 215–227.
    • (1969) Management Sci. , vol.15 , pp. 215-227
    • Bass, F.M.1
  • 5
    • 0003038894 scopus 로고
    • The relationship between diffusion rates, experience curves, and demand elasticities for consumer durable technological innovations
    • Bass, F.M., The relationship between diffusion rates, experience curves, and demand elasticities for consumer durable technological innovations. J. Business 53 (1980), S51–S67.
    • (1980) J. Business , vol.53 , pp. S51-S67
    • Bass, F.M.1
  • 6
    • 0345459147 scopus 로고
    • The adoption of a marketing model: Comments and observations
    • V. Mahajan Y. Wind Ballinger New York
    • Bass, F.M., The adoption of a marketing model: Comments and observations. Mahajan, V., Wind, Y., (eds.) Innovation Diffusion of New Product Acceptance, 1986, Ballinger, New York, 27–33.
    • (1986) Innovation Diffusion of New Product Acceptance , pp. 27-33
    • Bass, F.M.1
  • 7
    • 0040913936 scopus 로고
    • A note on optimal stragegic pricing of technological innovations
    • (Fall)
    • (Fall)Bass, F.M., Bultez, A.V., A note on optimal stragegic pricing of technological innovations. Marketing Sci. 1 (1982), 371–378.
    • (1982) Marketing Sci. , vol.1 , pp. 371-378
    • Bass, F.M.1    Bultez, A.V.2
  • 8
    • 0001202221 scopus 로고
    • Forcasting sales of new contingent products: An application to the compact disc market
    • (December)
    • (December)Bayus, B.L., Forcasting sales of new contingent products: An application to the compact disc market. Appl. Management 4 (1987), 243–255.
    • (1987) Appl. Management , vol.4 , pp. 243-255
    • Bayus, B.L.1
  • 9
    • 0000114277 scopus 로고
    • Accelerating the durable replacement cycle with marketing mix variables
    • (September)
    • (September)Bayus, B.L., Accelerating the durable replacement cycle with marketing mix variables. J. Product Innovation Management 5 (1988), 216–226.
    • (1988) J. Product Innovation Management , vol.5 , pp. 216-226
    • Bayus, B.L.1
  • 10
    • 38249021688 scopus 로고
    • Developing and using forecasting models for consumer durables
    • (March)
    • (March)Bayus, B.L., Hong, S., Labe, R.P. Jr., Developing and using forecasting models for consumer durables. J. Product Innovation Management 6 (1989), 5–19.
    • (1989) J. Product Innovation Management , vol.6 , pp. 5-19
    • Bayus, B.L.1    Hong, S.2    Labe, R.P.3
  • 11
    • 0000387449 scopus 로고
    • Some problems in using diffusion models for new products
    • (October)
    • (October)Bernhardt, I., MacKenzie, K.M., Some problems in using diffusion models for new products. Management Sci. 19 (1972), 187–200.
    • (1972) Management Sci. , vol.19 , pp. 187-200
    • Bernhardt, I.1    MacKenzie, K.M.2
  • 12
    • 38249029823 scopus 로고
    • A flexible logistic growth model with publications in telecommunications
    • Bewley, R., Fiebig, D.G., A flexible logistic growth model with publications in telecommunications. Inter. J. Forecasting 4 (1988), 177–192.
    • (1988) Inter. J. Forecasting , vol.4 , pp. 177-192
    • Bewley, R.1    Fiebig, D.G.2
  • 13
    • 84859672169 scopus 로고
    • A stochastic first purchase diffusion model: A counting approach
    • (February)
    • (February)Boker, F., A stochastic first purchase diffusion model: A counting approach. J. Marketing Res. 24 (1987), 64–73.
    • (1987) J. Marketing Res. , vol.24 , pp. 64-73
    • Boker, F.1
  • 14
    • 0001032950 scopus 로고
    • Adaptive diffusion models for the growth of robotics in New York State Industry
    • (September)
    • (September)Bretschneider, S.I., Bozeman, B., Adaptive diffusion models for the growth of robotics in New York State Industry. Technol. Forecasting Social Change 30 (1986), 111–121.
    • (1986) Technol. Forecasting Social Change , vol.30 , pp. 111-121
    • Bretschneider, S.I.1    Bozeman, B.2
  • 16
    • 0003839518 scopus 로고
    • Innovation Diffusion: A New Perspective
    • Methuen Cambridge, MA
    • Brown, L.A., Innovation Diffusion: A New Perspective. 1981, Methuen, Cambridge, MA.
    • (1981)
    • Brown, L.A.1
  • 17
    • 0040048262 scopus 로고
    • A feedback model for automated real estate assessment
    • (November)
    • (November)Carbone, R., Longini, R.L., A feedback model for automated real estate assessment. Management Sci. 24 (1977), 241–248.
    • (1977) Management Sci. , vol.24 , pp. 241-248
    • Carbone, R.1    Longini, R.L.2
  • 18
    • 0000157341 scopus 로고
    • The innovation diffusion process in a heterogeneous population: A micromodeling approach
    • (September)
    • (September)Chatterjee, R., Eliashberg, J., The innovation diffusion process in a heterogeneous population: A micromodeling approach. Management Sci. 36 (1990), 1057–1079.
    • (1990) Management Sci. , vol.36 , pp. 1057-1079
    • Chatterjee, R.1    Eliashberg, J.2
  • 19
    • 0001685643 scopus 로고
    • Technological change and the demand for computers
    • (December)
    • (December)Chow, G.C., Technological change and the demand for computers. Amer. Econom. Rev. 57 (1967), 1117–1130.
    • (1967) Amer. Econom. Rev. , vol.57 , pp. 1117-1130
    • Chow, G.C.1
  • 20
    • 0006171913 scopus 로고
    • A simulation model for the evaluation of pricing strategies in a dynamic environment
    • (January)
    • (January)Clarke, D.G., Dolan, R.J., A simulation model for the evaluation of pricing strategies in a dynamic environment. J. Business 57 (1984), S179–S200.
    • (1984) J. Business , vol.57 , pp. S179-S200
    • Clarke, D.G.1    Dolan, R.J.2
  • 21
    • 0001706410 scopus 로고
    • Optimal pricing policy in the presence of experience effects
    • Clarke, F.H., Darrough, M.N., Heineke, J.M., Optimal pricing policy in the presence of experience effects. J. Business 55 (1982), 517–530.
    • (1982) J. Business , vol.55 , pp. 517-530
    • Clarke, F.H.1    Darrough, M.N.2    Heineke, J.M.3
  • 22
    • 0003667275 scopus 로고
    • Analysis of Survival Data
    • Chapman and Hall New York
    • Cox, D.R., Oakes, D., Analysis of Survival Data. 1984, Chapman and Hall, New York.
    • (1984)
    • Cox, D.R.1    Oakes, D.2
  • 23
    • 0007090304 scopus 로고
    • Optimizing advertising expenditures in a dynamic duopoly
    • (July–August)
    • (July–August)Deal, Kenneth R., Optimizing advertising expenditures in a dynamic duopoly. Oper. Res. 27 (1979), 682–692.
    • (1979) Oper. Res. , vol.27 , pp. 682-692
    • Deal, K.R.1
  • 24
    • 84924808786 scopus 로고
    • A comparative analysis of the Bass and Weibull new product growth models for consumer durables
    • DeKluyver, C.A., A comparative analysis of the Bass and Weibull new product growth models for consumer durables. New Zealand J. Oper. Res. 10 (1982), 99–130.
    • (1982) New Zealand J. Oper. Res. , vol.10 , pp. 99-130
    • DeKluyver, C.A.1
  • 25
    • 0038863430 scopus 로고
    • Optimal dynamic pricing for expanding networks
    • (Fall)
    • (Fall)Dhebar, A., Oren, S.S., Optimal dynamic pricing for expanding networks. Marketing Sci. 4 (1985), 336–351.
    • (1985) Marketing Sci. , vol.4 , pp. 336-351
    • Dhebar, A.1    Oren, S.S.2
  • 26
    • 0001431899 scopus 로고
    • Hybrid corn revisited
    • Dixon, R., Hybrid corn revisited. Econometrica 48 (1980), 1451–1461.
    • (1980) Econometrica , vol.48 , pp. 1451-1461
    • Dixon, R.1
  • 27
    • 0000259214 scopus 로고
    • Optimal advertising policies for diffusion models of new product innovations in monopolistic situations
    • (January)
    • (January)Dockner, E., Jorgensen, S., Optimal advertising policies for diffusion models of new product innovations in monopolistic situations. Management Sci. 34 (1988), 119–130.
    • (1988) Management Sci. , vol.34 , pp. 119-130
    • Dockner, E.1    Jorgensen, S.2
  • 28
    • 0001089739 scopus 로고
    • An application of the Bass model in long-term new product forcasting
    • (August)
    • (August)Dodds, W., An application of the Bass model in long-term new product forcasting. J. Marketing Res. 10 (1973), 308–311.
    • (1973) J. Marketing Res. , vol.10 , pp. 308-311
    • Dodds, W.1
  • 29
    • 0000968204 scopus 로고
    • Models of new product diffusion through advertising and word-of-mouth
    • (November)
    • (November)Dodson, J.A., Muller, E., Models of new product diffusion through advertising and word-of-mouth. Management Sci. 24 (1978), 1568–1578.
    • (1978) Management Sci. , vol.24 , pp. 1568-1578
    • Dodson, J.A.1    Muller, E.2
  • 30
    • 0002997156 scopus 로고
    • Experience curves and dynamic demand models: Implications for optimal pricing strategies
    • (Winter)
    • (Winter)Dolan, R.J., Jeuland, A.P., Experience curves and dynamic demand models: Implications for optimal pricing strategies. J. Marketing 45 (1981), 52–62.
    • (1981) J. Marketing , vol.45 , pp. 52-62
    • Dolan, R.J.1    Jeuland, A.P.2
  • 31
    • 38249035899 scopus 로고
    • Early product life-cycle forms for infrequently purchased major products
    • Easingwood, C.J., Early product life-cycle forms for infrequently purchased major products. Intern. J. Res. Marketing 4 (1987), 3–9.
    • (1987) Intern. J. Res. Marketing , vol.4 , pp. 3-9
    • Easingwood, C.J.1
  • 32
    • 84982659146 scopus 로고
    • Product life-cycle patterns for new industrial products
    • Easingwood, C.J., Product life-cycle patterns for new industrial products. R & D Management 18 (1988), 23–32.
    • (1988) R & D Management , vol.18 , pp. 23-32
    • Easingwood, C.J.1
  • 33
    • 38249025000 scopus 로고
    • An analogical approach to the long term forecasting of major new product sales
    • Easingwood, C.J., An analogical approach to the long term forecasting of major new product sales. Intern. J. Forecasting 5 (1989), 69–82.
    • (1989) Intern. J. Forecasting , vol.5 , pp. 69-82
    • Easingwood, C.J.1
  • 34
    • 0019728523 scopus 로고
    • A nonsymmetric responding logistic model for technological substitution
    • Easingwood, C.J., Mahajan, V., Muller, E., A nonsymmetric responding logistic model for technological substitution. Technol. Forecasting Social Change 20 (1981), 199–213.
    • (1981) Technol. Forecasting Social Change , vol.20 , pp. 199-213
    • Easingwood, C.J.1    Mahajan, V.2    Muller, E.3
  • 35
    • 0001658133 scopus 로고
    • A nonuniform influence innovation diffusion model of new product acceptance
    • (Summer)
    • (Summer)Easingwood, C.J., Mahajan, V., Muller, E., A nonuniform influence innovation diffusion model of new product acceptance. Marketing Sci. 2 (1983), 273–296.
    • (1983) Marketing Sci. , vol.2 , pp. 273-296
    • Easingwood, C.J.1    Mahajan, V.2    Muller, E.3
  • 37
    • 0242450644 scopus 로고
    • Cross-country diffusion process and market entry timing
    • Marketing Department, The Wharton School, University of Pennsylvania Cambridge, MA
    • Eliashberg, J., Helsen, K., Cross-country diffusion process and market entry timing. Working Paper, 1987, Marketing Department, The Wharton School, University of Pennsylvania, Cambridge, MA.
    • (1987) Working Paper
    • Eliashberg, J.1    Helsen, K.2
  • 38
    • 0040464124 scopus 로고
    • The impact of competitive entry in a developing market upon dynamic pricing strategies
    • (Winter)
    • (Winter)Eliashberg, J., Jeuland, A.P., The impact of competitive entry in a developing market upon dynamic pricing strategies. Marketing Sci. 5 (1986), 20–36.
    • (1986) Marketing Sci. , vol.5 , pp. 20-36
    • Eliashberg, J.1    Jeuland, A.P.2
  • 39
    • 6244296245 scopus 로고
    • Innovation diffusion models with stochastic parameters: Forecasting and planning implications
    • The Wharton School, University of Pennsylvania
    • Eliashberg, J., Tapiero, C.S., Wind, Y., Innovation diffusion models with stochastic parameters: Forecasting and planning implications. Working paper No. 87-003, 1987, The Wharton School, University of Pennsylvania.
    • (1987) Working paper No. 87-003
    • Eliashberg, J.1    Tapiero, C.S.2    Wind, Y.3
  • 41
    • 0000271683 scopus 로고
    • A model of advertising competition
    • (August)
    • (August)Erickson, G.M., A model of advertising competition. J. Marketing Res. 22 (1985), 297–304.
    • (1985) J. Marketing Res. , vol.22 , pp. 297-304
    • Erickson, G.M.1
  • 42
    • 84963003091 scopus 로고
    • On information and innovation diffusion: A Bayesian approach
    • (February)
    • (February)Feder, G., O'Mara, G.T., On information and innovation diffusion: A Bayesian approach. Ameri. J. Agricul. Econom. 64 (1982), 145–147.
    • (1982) Ameri. J. Agricul. Econom. , vol.64 , pp. 145-147
    • Feder, G.1    O'Mara, G.T.2
  • 43
    • 0020249122 scopus 로고
    • Optimal pricing in diffusion model with concave price-dependent market potential
    • Feichtinger, G., Optimal pricing in diffusion model with concave price-dependent market potential. Oper. Res. Lett. 1 (1982), 236–240.
    • (1982) Oper. Res. Lett. , vol.1 , pp. 236-240
    • Feichtinger, G.1
  • 44
    • 0003018358 scopus 로고
    • The market maven: A diffuser of marketplace information
    • (January)
    • (January)Feick, L.F., Price, L.L., The market maven: A diffuser of marketplace information. J. Marketing 51 (1987), 83–97.
    • (1987) J. Marketing , vol.51 , pp. 83-97
    • Feick, L.F.1    Price, L.L.2
  • 45
    • 0001092541 scopus 로고
    • Market share pioneering advantage: A theoretical approach
    • (August)
    • (August)Fershtman, C., Mahajan, V., Muller, E., Market share pioneering advantage: A theoretical approach. Management Sci. 36 (1990), 900–918.
    • (1990) Management Sci. , vol.36 , pp. 900-918
    • Fershtman, C.1    Mahajan, V.2    Muller, E.3
  • 46
    • 50849148278 scopus 로고
    • A simple substitution model for technological change
    • (May)
    • (May)Fisher, J.C., Pry, R.H., A simple substitution model for technological change. Technol. Forecasting Social Change 2 (1971), 75–88.
    • (1971) Technol. Forecasting Social Change , vol.2 , pp. 75-88
    • Fisher, J.C.1    Pry, R.H.2
  • 48
    • 0002983624 scopus 로고
    • Early prediction of market success for grocery products
    • (October)
    • (October)Fourt, L.A., Woodlock, J.W., Early prediction of market success for grocery products. J. Marketing 25 (1960), 31–38.
    • (1960) J. Marketing , vol.25 , pp. 31-38
    • Fourt, L.A.1    Woodlock, J.W.2
  • 49
    • 0346062875 scopus 로고
    • The determinants of innovative behavior with respect to a branded, frequent purchased food product
    • L.G. Smith American Marketing Association Englewood Cliffs, NJ
    • Frank, R.E., Massy, W.F., Morrison, D.G., The determinants of innovative behavior with respect to a branded, frequent purchased food product. Smith, L.G., (eds.) Proceedings of the American Marketing Association, 1964, American Marketing Association, Englewood Cliffs, NJ, 312–323.
    • (1964) Proceedings of the American Marketing Association , pp. 312-323
    • Frank, R.E.1    Massy, W.F.2    Morrison, D.G.3
  • 50
    • 0000546210 scopus 로고
    • Modeling multinational diffusion patterns: An efficient methodology
    • (Summer)
    • (Summer)Gatignon, H., Eliashberg, J., Robertson, T.S., Modeling multinational diffusion patterns: An efficient methodology. Marketing Sci. 8 (1989), 231–247.
    • (1989) Marketing Sci. , vol.8 , pp. 231-247
    • Gatignon, H.1    Eliashberg, J.2    Robertson, T.S.3
  • 51
    • 0000621559 scopus 로고
    • A propositional inventory for new diffusion research
    • (March)
    • (March)Gatignon, H., Robertson, T.S., A propositional inventory for new diffusion research. J. Consumer Res. 11 (1985), 849–867.
    • (1985) J. Consumer Res. , vol.11 , pp. 849-867
    • Gatignon, H.1    Robertson, T.S.2
  • 52
    • 0001843625 scopus 로고
    • Chaos and fractals: New tools for technological and social forecasting
    • (August)
    • (August)Gordon, T.J., Greenspan, D., Chaos and fractals: New tools for technological and social forecasting. Technol. Forecasting Social Change 34 (1988), 1–26.
    • (1988) Technol. Forecasting Social Change , vol.34 , pp. 1-26
    • Gordon, T.J.1    Greenspan, D.2
  • 53
    • 0023501484 scopus 로고
    • Innovation diffusion in a heterogeneous population
    • (September)
    • (September)Gore, A.P., Lavaraj, V.A., Innovation diffusion in a heterogeneous population. Technol. Forecasting Social Change 32 (1987), 163–167.
    • (1987) Technol. Forecasting Social Change , vol.32 , pp. 163-167
    • Gore, A.P.1    Lavaraj, V.A.2
  • 54
    • 0001540165 scopus 로고
    • Advertising cost interactions and the optimality of pulsing
    • (February)
    • (February)Hahn, M., Hyun, J.-S., Advertising cost interactions and the optimality of pulsing. Management Sci. 37 (1991), 157–169.
    • (1991) Management Sci. , vol.37 , pp. 157-169
    • Hahn, M.1    Hyun, J.-S.2
  • 55
    • 0019073555 scopus 로고
    • Problems in predicting new product growth for consumer durables
    • (October)
    • (October)Heeler, R.M., Hustad, T.P., Problems in predicting new product growth for consumer durables. Management Sci. 26 (1980), 1007–1020.
    • (1980) Management Sci. , vol.26 , pp. 1007-1020
    • Heeler, R.M.1    Hustad, T.P.2
  • 56
    • 0011637729 scopus 로고
    • Analyzing duration times in marketing research
    • The Wharton School, University of Pennsylvania Chicago
    • Helsen, K., Schmittlen, D.C., Analyzing duration times in marketing research. Working paper, marketing department, 1989, The Wharton School, University of Pennsylvania, Chicago.
    • (1989) Working paper, marketing department
    • Helsen, K.1    Schmittlen, D.C.2
  • 57
    • 0011966993 scopus 로고
    • The three parameter approach to long range forecasting
    • (March)
    • (March)Hendry, I., The three parameter approach to long range forecasting. Long Range Planning 51 (1972), 40–45.
    • (1972) Long Range Planning , vol.51 , pp. 40-45
    • Hendry, I.1
  • 58
    • 38549136181 scopus 로고
    • Diffusion and growth — the non-homogeneous case
    • Hermes, G., Diffusion and growth — the non-homogeneous case. Scand. J. Econom. 78 (1976), 427–436.
    • (1976) Scand. J. Econom. , vol.78 , pp. 427-436
    • Hermes, G.1
  • 59
    • 84952404985 scopus 로고
    • Risk, learing and the adoption of fertilizer responsive seed varieties
    • (November)
    • (November)Hiebert, L., Risk, learing and the adoption of fertilizer responsive seed varieties. Amer. J. Agricul. Econom. 56 (1974), 764–768.
    • (1974) Amer. J. Agricul. Econom. , vol.56 , pp. 764-768
    • Hiebert, L.1
  • 60
    • 0001402244 scopus 로고
    • The rule of expectations in the adoption of innovative consumer durables: Some preliminary evidence
    • (Fall)
    • (Fall)Holak, S., Lehmann, D.R., Sultan, F., The rule of expectations in the adoption of innovative consumer durables: Some preliminary evidence. J. Retailing 63 (1987), 243–259.
    • (1987) J. Retailing , vol.63 , pp. 243-259
    • Holak, S.1    Lehmann, D.R.2    Sultan, F.3
  • 61
    • 0002484164 scopus 로고
    • A diffusion model incorporating product benefits, price, income and information
    • (Fall)
    • (Fall)Horsky, D., A diffusion model incorporating product benefits, price, income and information. Marketing Sci. 9 (1990), 342–365.
    • (1990) Marketing Sci. , vol.9 , pp. 342-365
    • Horsky, D.1
  • 62
    • 0001867310 scopus 로고
    • Advertising and the diffusion of new products
    • (Winter)
    • (Winter)Horsky, D., Simon, L.S., Advertising and the diffusion of new products. Marketing Sci. 1 (1983), 1–18.
    • (1983) Marketing Sci. , vol.1 , pp. 1-18
    • Horsky, D.1    Simon, L.S.2
  • 63
    • 38249031254 scopus 로고
    • The timeliness problem in the application of bass-type new product growth models to durable sales forecasting
    • Hyman, M.R., The timeliness problem in the application of bass-type new product growth models to durable sales forecasting. J. Business Res. 16 (1988), 31–47.
    • (1988) J. Business Res. , vol.16 , pp. 31-47
    • Hyman, M.R.1
  • 64
    • 0003137948 scopus 로고
    • Innovation diffusion in the presence of supply restrictions
    • (Winter)
    • (Winter)Jain, D.C., Mahajan, V., Muller, E., Innovation diffusion in the presence of supply restrictions. Marketing Sci. 10 (1991), 83–90.
    • (1991) Marketing Sci. , vol.10 , pp. 83-90
    • Jain, D.C.1    Mahajan, V.2    Muller, E.3
  • 65
    • 0001023868 scopus 로고
    • Effect of price on the demand for durables
    • (April)
    • (April)Jain, D.C., Rao, R.C., Effect of price on the demand for durables. J. Business Econom. Statist. 8 (1990), 163–170.
    • (1990) J. Business Econom. Statist. , vol.8 , pp. 163-170
    • Jain, D.C.1    Rao, R.C.2
  • 66
    • 0001655973 scopus 로고
    • Adoption and diffusion of an innovation of uncertain profitability
    • Jensen, R., Adoption and diffusion of an innovation of uncertain profitability. J. Econom. Theory 27 (1982), 182–193.
    • (1982) J. Econom. Theory , vol.27 , pp. 182-193
    • Jensen, R.1
  • 67
    • 3843145260 scopus 로고
    • Parsimonious models of diffusion of innovation: Part A, derivations and comparisons
    • Graduate School of Business, University of Chicago
    • Jeuland, A.P., Parsimonious models of diffusion of innovation: Part A, derivations and comparisons. Working paper, 1981, Graduate School of Business, University of Chicago.
    • (1981) Working paper
    • Jeuland, A.P.1
  • 68
    • 0039635129 scopus 로고
    • An aspect of new product planning: Dynamic pricing
    • A.A. Zoltners Elsevier
    • Jeuland, A.P., Dolan, R.J., An aspect of new product planning: Dynamic pricing. Zoltners, A.A., (eds.) TIMS Studies in the Management Sciences, Vol. 18: Marketing Planning Models, 1982, Elsevier, 1–21.
    • (1982) TIMS Studies in the Management Sciences , vol.18 , pp. 1-21
    • Jeuland, A.P.1    Dolan, R.J.2
  • 69
    • 85023288919 scopus 로고
    • Incoporating distribution into new product diffusion models
    • marketing department, University of North Carolina New York
    • Jones, J.M., Ritz, C.J., Incoporating distribution into new product diffusion models. Working paper, 1987, marketing department, University of North Carolina, New York.
    • (1987) Working paper
    • Jones, J.M.1    Ritz, C.J.2
  • 70
    • 0020787084 scopus 로고
    • Optimal control of a diffusion models of new product acceptance with price-dependent total market potential
    • Jorgensen, S., Optimal control of a diffusion models of new product acceptance with price-dependent total market potential. Optimal Control Appl. Methods 4 (1983), 269–276.
    • (1983) Optimal Control Appl. Methods , vol.4 , pp. 269-276
    • Jorgensen, S.1
  • 71
  • 72
    • 0003496954 scopus 로고
    • The Statistical Analysis of Failure Time Data
    • Wiley Chapel Hill, NC
    • Kalbfleisch, J.D., Prentice, R.L., The Statistical Analysis of Failure Time Data. 1980, Wiley, Chapel Hill, NC.
    • (1980)
    • Kalbfleisch, J.D.1    Prentice, R.L.2
  • 73
    • 0000128758 scopus 로고
    • Monopolist pricing with dynamic demand and production cost
    • (Spring)
    • (Spring)Kalish, S., Monopolist pricing with dynamic demand and production cost. Marketing Sci. 2 (1983), 135–160.
    • (1983) Marketing Sci. , vol.2 , pp. 135-160
    • Kalish, S.1
  • 74
    • 0000497221 scopus 로고
    • A new product adoption model with pricing, advertising and uncertainty
    • (December)
    • (December)Kalish, S., A new product adoption model with pricing, advertising and uncertainty. Management Sci. 31 (1985), 1569–1585.
    • (1985) Management Sci. , vol.31 , pp. 1569-1585
    • Kalish, S.1
  • 75
    • 0003314160 scopus 로고
    • Applications of innovation diffusion models in marketing
    • V. Mahajan Y. Wind Ballinger New York
    • Kalish, S., Lilien, G.L., Applications of innovation diffusion models in marketing. Mahajan, V., Wind, Y., (eds.) Innovation Diffusion Models of New Product Acceptance, 1986, Ballinger, New York, 235–280.
    • (1986) Innovation Diffusion Models of New Product Acceptance , pp. 235-280
    • Kalish, S.1    Lilien, G.L.2
  • 76
    • 0001092586 scopus 로고
    • A market entry timing model for new technologies
    • (February)
    • (February)Kalish, S., Lilien, G.L., A market entry timing model for new technologies. Management Sci. 32 (1986), 194–205.
    • (1986) Management Sci. , vol.32 , pp. 194-205
    • Kalish, S.1    Lilien, G.L.2
  • 77
    • 0010715844 scopus 로고
    • Diffusion models and the marketing mix for single products
    • V. Mahajan Y. Wind Ballinger Cambridge, MA
    • Kalish, S., Sen, S.K., Diffusion models and the marketing mix for single products. Mahajan, V., Wind, Y., (eds.) Innovation Diffusion Models of New Product Acceptance, 1986, Ballinger, Cambridge, MA, 87–116.
    • (1986) Innovation Diffusion Models of New Product Acceptance , pp. 87-116
    • Kalish, S.1    Sen, S.K.2
  • 78
    • 84984456266 scopus 로고
    • Long-term forecasting with innovation diffusion models: The impact of replacement purchase
    • Kamakura, W.A., Balasubramanian, S.K., Long-term forecasting with innovation diffusion models: The impact of replacement purchase. J. Forecasting 6 (1987), 1–19.
    • (1987) J. Forecasting , vol.6 , pp. 1-19
    • Kamakura, W.A.1    Balasubramanian, S.K.2
  • 80
    • 0344875771 scopus 로고
    • Stochastic evolution of a nonlinear model of diffusion of information
    • Karmeshu, Pathria, R.K., Stochastic evolution of a nonlinear model of diffusion of information. J. Math. Sociology 7 (1980), 59–71.
    • (1980) J. Math. Sociology , vol.7 , pp. 59-71
    • Karmeshu1    Pathria, R.K.2
  • 81
    • 84925922736 scopus 로고
    • Diffusion of information in a random environment
    • Karmeshu, Pathria, R.K., Diffusion of information in a random environment. J. Math. Sociology 7 (1980), 215–227.
    • (1980) J. Math. Sociology , vol.7 , pp. 215-227
    • Karmeshu1    Pathria, R.K.2
  • 82
    • 0347170531 scopus 로고
    • Fashion adoption: A rebuttal to the trickle down theory
    • S.A. Greyser American Marketing Association Cambridge, MA
    • King, C.W. Jr., Fashion adoption: A rebuttal to the trickle down theory. Greyser, S.A., (eds.) Proceedings of the American Marketing Association, 1963, American Marketing Association, Cambridge, MA, 108–125.
    • (1963) Proceedings of the American Marketing Association , pp. 108-125
    • King, C.W.1
  • 83
    • 84970437531 scopus 로고
    • Diffusion as an explanation of oil nationalization or the domino effect rides again
    • (March)
    • (March)Kobrin, S.J., Diffusion as an explanation of oil nationalization or the domino effect rides again. J. Conflict Resolution 29 (1985), 3–32.
    • (1985) J. Conflict Resolution , vol.29 , pp. 3-32
    • Kobrin, S.J.1
  • 84
    • 0012245736 scopus 로고
    • Targeting prospects for a new product
    • (February)
    • (February)Kotler, P., Zaltman, G., Targeting prospects for a new product. N. Advertising Res. 16 (1976), 7–20.
    • (1976) N. Advertising Res. , vol.16 , pp. 7-20
    • Kotler, P.1    Zaltman, G.2
  • 85
    • 0013456991 scopus 로고
    • Gompertz curve forecasting: A new product application
    • (January)
    • (January)Lackman, C.L., Gompertz curve forecasting: A new product application. J. Marketing Res. Soc. 20 (1978), 45–47.
    • (1978) J. Marketing Res. Soc. , vol.20 , pp. 45-47
    • Lackman, C.L.1
  • 86
    • 84926275623 scopus 로고
    • Forecasting the future of video using a diffusion model
    • Lancaster, G.A., Wright, G., Forecasting the future of video using a diffusion model. Eur. J. Marketing 17 (1983), 70–79.
    • (1983) Eur. J. Marketing , vol.17 , pp. 70-79
    • Lancaster, G.A.1    Wright, G.2
  • 87
    • 0042184182 scopus 로고
    • Modelling the role of risk-adjusted utility in the diffusion of innovations
    • Graduate School of Business, Stanford University Chicago
    • Lattin, J.M., Roberts, J.H., Modelling the role of risk-adjusted utility in the diffusion of innovations. Working paper 1019, 1989, Graduate School of Business, Stanford University, Chicago.
    • (1989) Working paper 1019
    • Lattin, J.M.1    Roberts, J.H.2
  • 88
    • 0025662103 scopus 로고
    • On interpreting probability distributions fitted to times of first adoption
    • (July)
    • (July)Lavaraj, U.A., Gore, A.P., On interpreting probability distributions fitted to times of first adoption. Technol. Forecasting Social Change 37 (1990), 355–370.
    • (1990) Technol. Forecasting Social Change , vol.37 , pp. 355-370
    • Lavaraj, U.A.1    Gore, A.P.2
  • 89
    • 0002482534 scopus 로고
    • Applications of diffusion models: Some empirical results
    • Y. Wind V. Mahajan R.C. Cardozo Lexington Books Stanford, CA
    • Lawrence, K.D., Lawton, W.H., Applications of diffusion models: Some empirical results. Wind, Y., Mahajan, V., Cardozo, R.C., (eds.) New Product Forecasting, 1981, Lexington Books, Stanford, CA, 529–541.
    • (1981) New Product Forecasting , pp. 529-541
    • Lawrence, K.D.1    Lawton, W.H.2
  • 90
    • 84970105237 scopus 로고
    • An autocatalytic model for the diffusion of educational innovations
    • Lawton, S.B., Lawton, W.H., An autocatalytic model for the diffusion of educational innovations. Educational Adminis. Quart. 15 (1979), 19–53.
    • (1979) Educational Adminis. Quart. , vol.15 , pp. 19-53
    • Lawton, S.B.1    Lawton, W.H.2
  • 91
    • 0023313783 scopus 로고
    • On a family of data-based transformed models useful in forecasting technological substitution
    • (March)
    • (March)Lee, J.C.O., Lu, K.W., On a family of data-based transformed models useful in forecasting technological substitution. Technol. Forecasting Social Change 31 (1987), 61–78.
    • (1987) Technol. Forecasting Social Change , vol.31 , pp. 61-78
    • Lee, J.C.O.1    Lu, K.W.2
  • 92
    • 0000378075 scopus 로고
    • A study of some assumptions underlying innovation diffusion functions
    • Lekvall, P., Wahlbin, C., A study of some assumptions underlying innovation diffusion functions. Swedish J. Econom. 75 (1973), 362–377.
    • (1973) Swedish J. Econom. , vol.75 , pp. 362-377
    • Lekvall, P.1    Wahlbin, C.2
  • 93
    • 0003073621 scopus 로고
    • New models from old: Forecasting product adoption by hierarchical bayes procedures
    • (Winter)
    • (Winter)Lenk, P.J., Rao, A.G., New models from old: Forecasting product adoption by hierarchical bayes procedures. Marketing Sci. 9 (1990), 42–53.
    • (1990) Marketing Sci. , vol.9 , pp. 42-53
    • Lenk, P.J.1    Rao, A.G.2
  • 94
    • 0001148463 scopus 로고
    • Bayesian estimation and control of detailing effort in a repeat purchase diffusion environment
    • (May)
    • (May)Lilien, G.L., Rao, A.G., Kalish, S., Bayesian estimation and control of detailing effort in a repeat purchase diffusion environment. Management Sci. 27 (1981), 493–506.
    • (1981) Management Sci. , vol.27 , pp. 493-506
    • Lilien, G.L.1    Rao, A.G.2    Kalish, S.3
  • 95
    • 85112570325 scopus 로고
    • The timing of competitive market entry: An exploratory study of new industrial products
    • (May)
    • (May)Lilien, G.L., Yoon, E., The timing of competitive market entry: An exploratory study of new industrial products. Management Sci. 36 (1990), 568–585.
    • (1990) Management Sci. , vol.36 , pp. 568-585
    • Lilien, G.L.1    Yoon, E.2
  • 96
    • 0011518436 scopus 로고
    • Feedback approaches to modeling structural shifts in market response
    • (Winter)
    • (Winter)Mahajan, V., Bretschneider, S.I., Bradford, J.W., Feedback approaches to modeling structural shifts in market response. J. Marketing 44 (1980), 71–80.
    • (1980) J. Marketing , vol.44 , pp. 71-80
    • Mahajan, V.1    Bretschneider, S.I.2    Bradford, J.W.3
  • 97
    • 0001986557 scopus 로고
    • An evaluation of estimation procedures for new product diffusion models
    • V. Mahajan Y. Wind Ballinger Lexington, MA
    • Mahajan, V., Mason, C.H., Srinivasan, V., An evaluation of estimation procedures for new product diffusion models. Mahajan, V., Wind, Y., (eds.) Innovation Diffusion Models of New Product Acceptance, 1986, Ballinger, Lexington, MA, 203–234.
    • (1986) Innovation Diffusion Models of New Product Acceptance , pp. 203-234
    • Mahajan, V.1    Mason, C.H.2    Srinivasan, V.3
  • 98
    • 0013409240 scopus 로고
    • Innovation diffusion and new product growth models in marketing
    • (Fall)
    • (Fall)Mahajan, V., Muller, E., Innovation diffusion and new product growth models in marketing. J. Marketing 43 (1979), 55–68.
    • (1979) J. Marketing , vol.43 , pp. 55-68
    • Mahajan, V.1    Muller, E.2
  • 99
    • 0001995070 scopus 로고
    • Advertising pulsing policies for generating awareness for new products
    • (Spring)
    • (Spring)Mahajan, V., Muller, E., Advertising pulsing policies for generating awareness for new products. Marketing Sci. 5 (1986), 89–106.
    • (1986) Marketing Sci. , vol.5 , pp. 89-106
    • Mahajan, V.1    Muller, E.2
  • 100
    • 85023297680 scopus 로고
    • Timing, diffusion and substitution of successive generations of durable technological innovations: The IBM mainframe case
    • Israeli Institute of Business Research, Tel Aviv University Cambridge, MA
    • Mahajan, V., Muller, E., Timing, diffusion and substitution of successive generations of durable technological innovations: The IBM mainframe case. Working paper No. 71/90, 1990, Israeli Institute of Business Research, Tel Aviv University, Cambridge, MA.
    • (1990) Working paper No. 71/90
    • Mahajan, V.1    Muller, E.2
  • 101
    • 0026324865 scopus 로고
    • Pricing and diffusion of primary and contingent products
    • (May)
    • (May)Mahajan, V., Muller, E., Pricing and diffusion of primary and contingent products. Technol. Forecasting Social Change 39 (1991), 291–308.
    • (1991) Technol. Forecasting Social Change , vol.39 , pp. 291-308
    • Mahajan, V.1    Muller, E.2
  • 102
    • 85023311691 scopus 로고
    • Waterfall and sprinkler new product strategies for competitive global markets
    • Graduate School of Business, The University of Texas at Austin Tel Aviv, Israel
    • Mahajan, V., Muller, E., Kalish, S., Waterfall and sprinkler new product strategies for competitive global markets. Working paper, 1990, Graduate School of Business, The University of Texas at Austin, Tel Aviv, Israel.
    • (1990) Working paper
    • Mahajan, V.1    Muller, E.2    Kalish, S.3
  • 103
    • 0001592483 scopus 로고
    • Introduction strategy for new products with positive and negative word-of-mouth
    • (December)
    • (December)Mahajan, V., Muller, E., Kerin, R.A., Introduction strategy for new products with positive and negative word-of-mouth. Management Sci. 30 (1984), 1389–1404.
    • (1984) Management Sci. , vol.30 , pp. 1389-1404
    • Mahajan, V.1    Muller, E.2    Kerin, R.A.3
  • 104
    • 0000036923 scopus 로고
    • An empirical comparison of awareness forecasting models of new product acceptance
    • (Summer)
    • (Summer)Mahajan, V., Muller, E., Sharma, S., An empirical comparison of awareness forecasting models of new product acceptance. Marketing Sci. 3 (1984), 179–197.
    • (1984) Marketing Sci. , vol.3 , pp. 179-197
    • Mahajan, V.1    Muller, E.2    Sharma, S.3
  • 105
    • 0003389570 scopus 로고
    • Using innovation diffusion models to develop adopter categories
    • (February)
    • (February)Mahajan, V., Muller, E., Srivastava, R.K., Using innovation diffusion models to develop adopter categories. J. Marketing Res. 27 (1990), 37–50.
    • (1990) J. Marketing Res. , vol.27 , pp. 37-50
    • Mahajan, V.1    Muller, E.2    Srivastava, R.K.3
  • 106
    • 0000287950 scopus 로고
    • Innovation diffusion in a dynamic potential adopter population
    • (November)
    • (November)Mahajan, V., Peterson, R.A., Innovation diffusion in a dynamic potential adopter population. Management Sci. 24 (1978), 1589–1597.
    • (1978) Management Sci. , vol.24 , pp. 1589-1597
    • Mahajan, V.1    Peterson, R.A.2
  • 107
    • 34248685655 scopus 로고
    • Integrating time and space in technological substitution models
    • Mahajan, V., Peterson, R.A., Integrating time and space in technological substitution models. Technol. Forecasting Social Change 14 (1979), 231–241.
    • (1979) Technol. Forecasting Social Change , vol.14 , pp. 231-241
    • Mahajan, V.1    Peterson, R.A.2
  • 108
    • 0242565091 scopus 로고
    • Erratum to: Innovation diffusion in a dynamic potential adopter population
    • (September)
    • (September)Mahajan, V., Peterson, R.A., Erratum to: Innovation diffusion in a dynamic potential adopter population. Management Sci., 28, 1982, 1087.
    • (1982) Management Sci. , vol.28 , pp. 1087
    • Mahajan, V.1    Peterson, R.A.2
  • 109
    • 0004292013 scopus 로고
    • Models for Innovation Diffusion
    • Sage Austin, TX
    • Mahajan, V., Peterson, R.A., Models for Innovation Diffusion. 1985, Sage, Austin, TX.
    • (1985)
    • Mahajan, V.1    Peterson, R.A.2
  • 110
    • 0022925404 scopus 로고
    • Simple algebraic estimation procedure for innovation diffusion models of new product acceptance
    • (December)
    • (December)Mahajan, V., Sharma, S., Simple algebraic estimation procedure for innovation diffusion models of new product acceptance. Technol. Forecasting Social Change 30 (1986), 331–346.
    • (1986) Technol. Forecasting Social Change , vol.30 , pp. 331-346
    • Mahajan, V.1    Sharma, S.2
  • 111
    • 0008790544 scopus 로고
    • The adoption of the M-form organizational structure: A test of imitation hypothesis
    • (October)
    • (October)Mahajan, V., Sharma, S., Bettis, R.A., The adoption of the M-form organizational structure: A test of imitation hypothesis. Management Sci 34 (1988), 1188–1201.
    • (1988) Management Sci , vol.34 , pp. 1188-1201
    • Mahajan, V.1    Sharma, S.2    Bettis, R.A.3
  • 112
    • 0022112521 scopus 로고
    • Assessing the impact of patent infringement on new product sales
    • (August)
    • (August)Mahajan, V., Sharma, S., Wind, Y., Assessing the impact of patent infringement on new product sales. Technol. Forecasting Social Change 28 (1985), 13–27.
    • (1985) Technol. Forecasting Social Change , vol.28 , pp. 13-27
    • Mahajan, V.1    Sharma, S.2    Wind, Y.3
  • 113
    • 0003517884 scopus 로고
    • Innovation diffusion models of new product acceptance: A reexamination
    • V. Mahajan Y. Wind Ballinger Beverly Hills, CA
    • Mahajan, V., Wind, Y., Innovation diffusion models of new product acceptance: A reexamination. Mahajan, V., Wind, Y., (eds.) Innovation Diffusion Models of New Product Acceptance, 1986, Ballinger, Beverly Hills, CA.
    • (1986) Innovation Diffusion Models of New Product Acceptance
    • Mahajan, V.1    Wind, Y.2
  • 114
    • 0003517884 scopus 로고
    • Innovation Diffusion Models of New Product Acceptance
    • Ballinger Cambridge, MA
    • Mahajan, V., Wind, Y., Innovation Diffusion Models of New Product Acceptance. 1986, Ballinger, Cambridge, MA.
    • (1986)
    • Mahajan, V.1    Wind, Y.2
  • 115
    • 1842519626 scopus 로고
    • An approach to repeat purchase diffusion models
    • American Marketing Association Cambridge, MA
    • Mahajan, V., Wind, Y., Sharma, S., An approach to repeat purchase diffusion models. Proceedings American Marketing Educator's Conference, 1983, American Marketing Association, Cambridge, MA, 442–446.
    • (1983) Proceedings American Marketing Educator's Conference , pp. 442-446
    • Mahajan, V.1    Wind, Y.2    Sharma, S.3
  • 116
    • 0000924633 scopus 로고
    • Technical change and the rate of imitation
    • (October)
    • (October)Mansfield, E., Technical change and the rate of imitation. Econometrica 29 (1961), 741–766.
    • (1961) Econometrica , vol.29 , pp. 741-766
    • Mansfield, E.1
  • 117
    • 84984516597 scopus 로고
    • The use of growth curves in forecasting market development
    • McGowan, Ian, The use of growth curves in forecasting market development. J. Forecasting 5 (1986), 69–71.
    • (1986) J. Forecasting , vol.5 , pp. 69-71
    • McGowan, I.1
  • 118
    • 0041098745 scopus 로고
    • The Regis Touch
    • Addison-Wesley Chicago
    • McKenna, R., The Regis Touch. 1985, Addison-Wesley, Chicago.
    • (1985)
    • McKenna, R.1
  • 119
    • 84984475839 scopus 로고
    • The use of growth curves in forecasting market development: A review and appraisal
    • Meade, N., The use of growth curves in forecasting market development: A review and appraisal. J. Forecasting 3 (1984), 429–451.
    • (1984) J. Forecasting , vol.3 , pp. 429-451
    • Meade, N.1
  • 120
    • 0022227868 scopus 로고
    • Forecasting using growth curves: An adaptive approach
    • Meade, N., Forecasting using growth curves: An adaptive approach. J. Oper. Res. Soc. 36 (1985), 1103–1115.
    • (1985) J. Oper. Res. Soc. , vol.36 , pp. 1103-1115
    • Meade, N.1
  • 121
    • 45549113595 scopus 로고
    • Prelaunch sales forecasting of a new industrial product
    • Mesak, H.I., Mikhail, W.M., Prelaunch sales forecasting of a new industrial product. Omega 16 (1988), 41–51.
    • (1988) Omega , vol.16 , pp. 41-51
    • Mesak, H.I.1    Mikhail, W.M.2
  • 122
    • 84856037604 scopus 로고
    • A simple mathematical theory of innovative behavior
    • (June)
    • (June)Midgley, D.F., A simple mathematical theory of innovative behavior. J. Consumer Res. 3 (1976), 31–41.
    • (1976) J. Consumer Res. , vol.3 , pp. 31-41
    • Midgley, D.F.1
  • 124
    • 0003426728 scopus 로고
    • An improved method for meta analysis: With application to new product diffusion models
    • Graduate School of Business, Standord University Reading, MA
    • Montgomery, D.B., Srinivasan, V., An improved method for meta analysis: With application to new product diffusion models. Working Paper, 1989, Graduate School of Business, Standord University, Reading, MA.
    • (1989) Working Paper
    • Montgomery, D.B.1    Srinivasan, V.2
  • 125
    • 0040196588 scopus 로고
    • Incorporating consumer price expectations in diffusion models
    • (Fall)
    • (Fall)Narasimhan, C., Incorporating consumer price expectations in diffusion models. Marketing Sci. 8 (1989), 343–357.
    • (1989) Marketing Sci. , vol.8 , pp. 343-357
    • Narasimhan, C.1
  • 126
    • 0009426151 scopus 로고
    • Optimal strategic pricing of reproducible consumer products
    • (August)
    • (August)Nascimento, F., Vanhonacker, W.R., Optimal strategic pricing of reproducible consumer products. Management Sci. 34 (1988), 921–937.
    • (1988) Management Sci. , vol.34 , pp. 921-937
    • Nascimento, F.1    Vanhonacker, W.R.2
  • 127
    • 0344358475 scopus 로고
    • An alternative form of a generalized logistic equation
    • (December)
    • (December)Nelder, J.A., An alternative form of a generalized logistic equation. Biometrics 18 (1962), 614–616.
    • (1962) Biometrics , vol.18 , pp. 614-616
    • Nelder, J.A.1
  • 128
    • 0015491517 scopus 로고
    • Extensions of a new product growth model
    • (Winter)
    • (Winter)Nervers, J.V., Extensions of a new product growth model. Sloan Management Rev. 13 (1972), 78–79.
    • (1972) Sloan Management Rev. , vol.13 , pp. 78-79
    • Nervers, J.V.1
  • 129
    • 84928459877 scopus 로고
    • A diffusion theory model of adoption and substitution for successive generations of high technology products
    • (September)
    • (September)Norton, J.A., Bass, F.M., A diffusion theory model of adoption and substitution for successive generations of high technology products. Management Sci. 33 (1987), 1069–1086.
    • (1987) Management Sci. , vol.33 , pp. 1069-1086
    • Norton, J.A.1    Bass, F.M.2
  • 130
    • 84925921715 scopus 로고
    • Time and the rate of adoption of innovations
    • (March)
    • (March)Olshavsky, R.W., Time and the rate of adoption of innovations. J. Consumer Res. 6 (1980), 425–428.
    • (1980) J. Consumer Res. , vol.6 , pp. 425-428
    • Olshavsky, R.W.1
  • 131
    • 0000126327 scopus 로고
    • A product diffusion model incorporating repeat purchases
    • Olson, J.A., Choi, S., A product diffusion model incorporating repeat purchases. Technol. Forecasting Social Change 27 (1985), 385–397.
    • (1985) Technol. Forecasting Social Change , vol.27 , pp. 385-397
    • Olson, J.A.1    Choi, S.2
  • 132
    • 84984450303 scopus 로고
    • Diffusion of new products in risk-sensitive markets
    • (October–December)
    • (October–December)Oren, S.S., Schwartz, R.G., Diffusion of new products in risk-sensitive markets. J. Forecasting 7 (1988), 273–287.
    • (1988) J. Forecasting , vol.7 , pp. 273-287
    • Oren, S.S.1    Schwartz, R.G.2
  • 133
    • 0002836181 scopus 로고
    • Multi-product growth models
    • J. Sheth JAI Press Stanford, CA
    • Peterson, R.A., Mahajan, V., Multi-product growth models. Sheth, J., (eds.) Research in Marketing, 1978, JAI Press, Stanford, CA, 201–231.
    • (1978) Research in Marketing , pp. 201-231
    • Peterson, R.A.1    Mahajan, V.2
  • 134
    • 0001408931 scopus 로고
    • Forecasting with a repeat purchase diffusion model
    • (June)
    • (June)Rao, A.G., Yamada, M., Forecasting with a repeat purchase diffusion model. Management Sci. 34 (1988), 734–752.
    • (1988) Management Sci. , vol.34 , pp. 734-752
    • Rao, A.G.1    Yamada, M.2
  • 135
    • 0001764978 scopus 로고
    • Competition, strategy, and price dynamics: A theoretical and empirical investigation
    • (August)
    • (August)Rao, R.C., Bass, F.M., Competition, strategy, and price dynamics: A theoretical and empirical investigation. J. Marketing Res. 22 (1985), 283–296.
    • (1985) J. Marketing Res. , vol.22 , pp. 283-296
    • Rao, R.C.1    Bass, F.M.2
  • 136
    • 0000109225 scopus 로고
    • An empirical comparison of sales forecasting models
    • (December)
    • (December)Rao, S.K., An empirical comparison of sales forecasting models. J. Product Innovation Management 2 (1985), 232–242.
    • (1985) J. Product Innovation Management , vol.2 , pp. 232-242
    • Rao, S.K.1
  • 137
    • 4043147979 scopus 로고
    • A flexible growth function for empirical use
    • Richards, F.J., A flexible growth function for empirical use. J. Exp. Botany 10 (1959), 290–300.
    • (1959) J. Exp. Botany , vol.10 , pp. 290-300
    • Richards, F.J.1
  • 138
    • 0013133264 scopus 로고
    • Determinants of innovative behavior
    • R. Moyer American Marketing Association Greenwich, CT
    • Robertson, T.S., Determinants of innovative behavior. Moyer, R., (eds.) Proceedings of the American Marketing Association, 1967, American Marketing Association, Greenwich, CT, 328–332.
    • (1967) Proceedings of the American Marketing Association , pp. 328-332
    • Robertson, T.S.1
  • 139
    • 0016519760 scopus 로고
    • Dynamic price models for new product planning
    • (June)
    • (June)Robinson, B., Lakhani, C., Dynamic price models for new product planning. Management Sci. 10 (1975), 1113–1122.
    • (1975) Management Sci. , vol.10 , pp. 1113-1122
    • Robinson, B.1    Lakhani, C.2
  • 140
    • 84870589598 scopus 로고
    • Diffusion of Innovations 3rd edition
    • The Free Press Chicago
    • Rogers, E.M., Diffusion of Innovations 3rd edition. 1983, The Free Press, Chicago.
    • (1983)
    • Rogers, E.M.1
  • 141
    • 0002971796 scopus 로고
    • A Bayesian cross-validated likelihood method for comparing alternative specifications of quantitative models
    • (Winter)
    • (Winter)Rust, R.T., Schmittlein, D.C., A Bayesian cross-validated likelihood method for comparing alternative specifications of quantitative models. Marketing Sci. 4 (1985), 20–40.
    • (1985) Marketing Sci. , vol.4 , pp. 20-40
    • Rust, R.T.1    Schmittlein, D.C.2
  • 142
    • 0000636674 scopus 로고
    • Optimal advertising strategies
    • (Fall)
    • (Fall)Sasieni, M.W., Optimal advertising strategies. Marketing Sci. 8 (1989), 358–370.
    • (1989) Marketing Sci. , vol.8 , pp. 358-370
    • Sasieni, M.W.1
  • 143
    • 0003087008 scopus 로고
    • Maximum likelihood estimation for an innovation diffusion model of new product acceptance
    • (Winter)
    • (Winter)Schmittlein, D.C., Mahajan, V., Maximum likelihood estimation for an innovation diffusion model of new product acceptance. Marketing Sci. 1 (1982), 57–78.
    • (1982) Marketing Sci. , vol.1 , pp. 57-78
    • Schmittlein, D.C.1    Mahajan, V.2
  • 144
    • 0019091554 scopus 로고
    • The Weibull distribution as a general model for forecasting technological change
    • Sharif, M.N., Islam, M.N., The Weibull distribution as a general model for forecasting technological change. Technol. Forecasting Social Change 18 (1980), 247–256.
    • (1980) Technol. Forecasting Social Change , vol.18 , pp. 247-256
    • Sharif, M.N.1    Islam, M.N.2
  • 145
    • 0017148604 scopus 로고
    • A generalized model for forecasting technological substitution
    • Sharif, M.N., Kabir, C., A generalized model for forecasting technological substitution. Technol. Forecasting Social Change 8 (1976), 353–364.
    • (1976) Technol. Forecasting Social Change , vol.8 , pp. 353-364
    • Sharif, M.N.1    Kabir, C.2
  • 146
    • 0019727564 scopus 로고
    • Binomial innovation diffusion models with dynamic potential adopter population
    • Sharif, M.N., Ramanathan, K., Binomial innovation diffusion models with dynamic potential adopter population. Technol. Forecasting Social Change 20 (1981), 63–87.
    • (1981) Technol. Forecasting Social Change , vol.20 , pp. 63-87
    • Sharif, M.N.1    Ramanathan, K.2
  • 148
    • 84984456235 scopus 로고
    • An interpretation of the non-symmetric responding logistic model in terms of price and experience effects
    • Sharp, J.A., An interpretation of the non-symmetric responding logistic model in terms of price and experience effects. J. Forecasting 3 (1984), 453–456.
    • (1984) J. Forecasting , vol.3 , pp. 453-456
    • Sharp, J.A.1
  • 149
    • 0005114256 scopus 로고
    • Overlap among self-designated opinion leaders: A study of selected dental products and services
    • (August)
    • (August)Silk, A.J., Overlap among self-designated opinion leaders: A study of selected dental products and services. J. Marketing Research 3 (1966), 255–259.
    • (1966) J. Marketing Research , vol.3 , pp. 255-259
    • Silk, A.J.1
  • 150
    • 85023376792 scopus 로고
    • A simple mathematical theory of innovative behavior: A comment
    • (March)
    • (March)Silver, S.D., A simple mathematical theory of innovative behavior: A comment. J. Consumer Res. 10 (1984), 441–444.
    • (1984) J. Consumer Res. , vol.10 , pp. 441-444
    • Silver, S.D.1
  • 151
    • 0000826405 scopus 로고
    • Diffusion and advertising: The German Telephone Company
    • (April)
    • (April)Simon, H., Sebastian, K.-H., Diffusion and advertising: The German Telephone Company. Management Sci. 33 (1987), 451–466.
    • (1987) Management Sci. , vol.33 , pp. 451-466
    • Simon, H.1    Sebastian, K.-H.2
  • 152
    • 0021892033 scopus 로고
    • Two generalized rational models for forecasting innovation diffusion
    • Skiadas, C.H., Two generalized rational models for forecasting innovation diffusion. Technol. Forecasting Social Change 27 (1985), 39–62.
    • (1985) Technol. Forecasting Social Change , vol.27 , pp. 39-62
    • Skiadas, C.H.1
  • 153
    • 0022854397 scopus 로고
    • Innovation diffusion models expressing asymmetry and/or positively or negatively influencing forces
    • (December)
    • (December)Skiadas, C.H., Innovation diffusion models expressing asymmetry and/or positively or negatively influencing forces. Technol. Forecasting Social Change 30 (1986), 313–330.
    • (1986) Technol. Forecasting Social Change , vol.30 , pp. 313-330
    • Skiadas, C.H.1
  • 154
    • 0020332144 scopus 로고
    • A decision-modeling approach to forecasting the diffusion of longwall mining technologies
    • Souder, W.E., Quaddus, M.A., A decision-modeling approach to forecasting the diffusion of longwall mining technologies. Technol. Forecasting Social Change 21 (1982), 1–14.
    • (1982) Technol. Forecasting Social Change , vol.21 , pp. 1-14
    • Souder, W.E.1    Quaddus, M.A.2
  • 155
    • 0000192424 scopus 로고
    • Nonlinear least squares estimation of new product diffusion models
    • (Spring)
    • (Spring)Srinivasan, V., Mason, C.H., Nonlinear least squares estimation of new product diffusion models. Marketing Sci. 5 (1986), 169–178.
    • (1986) Marketing Sci. , vol.5 , pp. 169-178
    • Srinivasan, V.1    Mason, C.H.2
  • 156
    • 0038134115 scopus 로고
    • A Multi-attribute diffusion model for forecasting the adoption of investment alternatives for consumers
    • (December)
    • (December)Srivastava, R.K., Mahajan, V., Ramaswami, S.N., Cherian, J., A Multi-attribute diffusion model for forecasting the adoption of investment alternatives for consumers. Technol. Forecasting Social Change 28 (1985), 325–333.
    • (1985) Technol. Forecasting Social Change , vol.28 , pp. 325-333
    • Srivastava, R.K.1    Mahajan, V.2    Ramaswami, S.N.3    Cherian, J.4
  • 157
    • 84925973508 scopus 로고
    • Intra-firm diffusion, Bayesian learning and profitability
    • (June)
    • (June)Stoneman, P., Intra-firm diffusion, Bayesian learning and profitability. Econom. J. 91 (1981), 375–388.
    • (1981) Econom. J. , vol.91 , pp. 375-388
    • Stoneman, P.1
  • 158
    • 0002176003 scopus 로고
    • A meta-analysis of diffusion models
    • (February)
    • (February)Sultan, F., Farley, J.U., Lehmann, D.R., A meta-analysis of diffusion models. J. Marketing Res. 27 (1990), 70–77.
    • (1990) J. Marketing Res. , vol.27 , pp. 70-77
    • Sultan, F.1    Farley, J.U.2    Lehmann, D.R.3
  • 159
    • 0002209294 scopus 로고
    • Cross-national analysis of diffusion of consumer durable goods in Pacific Rim countries
    • (April)
    • (April)Takada, H., Jain, D., Cross-national analysis of diffusion of consumer durable goods in Pacific Rim countries. J. Marketing 55 (1991), 48–54.
    • (1991) J. Marketing , vol.55 , pp. 48-54
    • Takada, H.1    Jain, D.2
  • 160
    • 84984513804 scopus 로고
    • Innovators and imitators in innovation diffusion modeling
    • (Oct.–Dec.)
    • (Oct.–Dec.)Tanny, S.M., Derzko, N.A., Innovators and imitators in innovation diffusion modeling. J. Forecasting 7 (1988), 225–231.
    • (1988) J. Forecasting , vol.7 , pp. 225-231
    • Tanny, S.M.1    Derzko, N.A.2
  • 161
    • 0020823965 scopus 로고
    • Oligopoly models for optimal advertising
    • (September)
    • (September)Teng, J.-T., Thompson, G.L., Oligopoly models for optimal advertising. Management Sci. 29 (1983), 1087–1101.
    • (1983) Management Sci. , vol.29 , pp. 1087-1101
    • Teng, J.-T.1    Thompson, G.L.2
  • 162
    • 0001267327 scopus 로고
    • Forecasting the market penetration of new technologies using a combination of economic cost and diffusion models
    • (December)
    • (December)Teotia, A.P.S., Raju, P.S., Forecasting the market penetration of new technologies using a combination of economic cost and diffusion models. J. Product Innovation Management 3 (1986), 225–237.
    • (1986) J. Product Innovation Management , vol.3 , pp. 225-237
    • Teotia, A.P.S.1    Raju, P.S.2
  • 163
    • 0022034958 scopus 로고
    • Estimating market growth for new products: An analogical diffusion model approach
    • (March)
    • (March)Thomas, R.J., Estimating market growth for new products: An analogical diffusion model approach. J. Product Innovation Management 2 (1985), 45–55.
    • (1985) J. Product Innovation Management , vol.2 , pp. 45-55
    • Thomas, R.J.1
  • 164
    • 0000289258 scopus 로고
    • Optimal pricing and advertising policies for new product oligopoly models
    • (Spring)
    • (Spring)Thompson, G.L., Teng, J.-T., Optimal pricing and advertising policies for new product oligopoly models. Marketing Sci. 3 (1984), 148–168.
    • (1984) Marketing Sci. , vol.3 , pp. 148-168
    • Thompson, G.L.1    Teng, J.-T.2
  • 165
    • 0002144756 scopus 로고
    • The Basss new product growth model: A sensitivity analysis for a high technology product
    • (Fall)
    • (Fall)Tigert, D., Farivar, B., The Basss new product growth model: A sensitivity analysis for a high technology product. J. Marketing 45 (1981), 81–90.
    • (1981) J. Marketing , vol.45 , pp. 81-90
    • Tigert, D.1    Farivar, B.2
  • 166
    • 0020088068 scopus 로고
    • Innovation characteristics and innovation adoption-implementation: A meta-analysis of findings
    • Tornatzky, L.G., Klein, R.J., Innovation characteristics and innovation adoption-implementation: A meta-analysis of findings. IEEE Trans. Engrg. Management. EM-29 (1982), 28–45.
    • (1982) IEEE Trans. Engrg. Management. , vol.EM-29 , pp. 28-45
    • Tornatzky, L.G.1    Klein, R.J.2
  • 167
    • 70449172754 scopus 로고
    • Quantitative laws in metabolism and growth
    • Von Bertalanffy, L., Quantitative laws in metabolism and growth. Quart. Rev. Biology. 32 (1957), 217–231.
    • (1957) Quart. Rev. Biology. , vol.32 , pp. 217-231
    • Von Bertalanffy, L.1
  • 168
    • 85023428599 scopus 로고
    • Modeling structural shifts in market response: An overview
    • S.C. Jain American Marketing Association New York
    • Wildt, A.R., Wincr, R.S., Modeling structural shifts in market response: An overview. Jain, S.C., (eds.) Educator's Proceedings. 5, 1978, American Marketing Association, New York, 96–101.
    • (1978) Educator's Proceedings. 5 , pp. 96-101
    • Wildt, A.R.1    Wincr, R.S.2
  • 169
    • 0002192042 scopus 로고
    • Optimal entry time for a product line extension
    • (Winter)
    • (Winter)Wilson, L.O., Norton, J.A., Optimal entry time for a product line extension. Marketing Sci. 8 (1989), 1–17.
    • (1989) Marketing Sci. , vol.8 , pp. 1-17
    • Wilson, L.O.1    Norton, J.A.2
  • 170
    • 0003028469 scopus 로고
    • A price vector model of demand for consumer durables: Preliminary development
    • (Winter)
    • (Winter)Winer, R.S., A price vector model of demand for consumer durables: Preliminary development. Marketing Sci. 4 (1985), 74–90.
    • (1985) Marketing Sci. , vol.4 , pp. 74-90
    • Winer, R.S.1
  • 171
    • 0022268699 scopus 로고
    • The use of discounted least-squares in technological forecasting
    • Young, P., Ord, J.K., The use of discounted least-squares in technological forecasting. Technol. Forecasting Social Change 28 (1985), 263–274.
    • (1985) Technol. Forecasting Social Change , vol.28 , pp. 263-274
    • Young, P.1    Ord, J.K.2
  • 172
    • 0347764169 scopus 로고
    • A decision support system to aid scenario construction for sizing and timing marketplaces
    • (November)
    • (November)Ziemer, D.R., A decision support system to aid scenario construction for sizing and timing marketplaces. Technol. Forecasting Social Change 42 (1992), 223–250.
    • (1992) Technol. Forecasting Social Change , vol.42 , pp. 223-250
    • Ziemer, D.R.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.