Netnography: A method specifically designed to study cultures and communities online

Qualitative Report

Volumn 15, Issue 5, 2010, Pages 1270-1275

  Bowler, Gary M ^a  

^a NOVA SOUTHEASTERN UNIVERSITY   (United States)

Author keywords

Ethnography; Internet research; Netnography; Online community; Research methods

Indexed keywords

EID: 77957008023     PISSN: 10520147     EISSN: 21603715     Source Type: Journal    
DOI: None     Document Type: Article

References (2)

1. Kozinets, R. V. (2010). Netnography. Doing ethnographic research online. Thousand Oaks, CA: Sage Publications.
2. Nelson, M. R., & Otnes, C. C. (2005). Exploring cross-cultural ambivalence: A netnography of intercultural wedding message boards. Journal of Business Research, 58(1), 89-95.