The advertising efficiency ratio: A marketing aggregate indicator modeling for a noisy and turbulent market

Environmental Engineering and Management Journal

Volumn 8, Issue 5, 2009, Pages 1221-1223

  Luca, Gabriel Petru ^a   Verzea, Ion ^a  

^a GHEORGHE ASACHI TECHNICAL UNIVERSITY OF IASI   (Romania)

Author keywords

Advertising assessment questionnaire; Advertising efficiency; Inquiry; Turbulent global market

Indexed keywords

EID: 77956951931     PISSN: 15829596     EISSN: None     Source Type: Journal    
DOI: 10.30638/eemj.2009.178     Document Type: Conference Paper

References (8)

1. st International Workshop AGILTEX on Design-Innovation-Development, "Gheorghe Asachi" Technical University, Iasi, 77-82.
2. Desouza K., (2006), Agile Information System. Conceptualization, Construction and Management, Butterworth Heinemann, USA.
3. Dove R., (1999), Agile System Principles. Design Principles for Highly Adaptable Business System with Tangible Manufacturing Examples, Maynard's Industrial Handbook, McGraw Hill, USA.
4. Dove R, (2001), Response Ability. The Language, Structure and Culture of the Agile Enterprise, John Wiley & Sons, USA.
5. Goranson H.T., (1999), The Agile Virtual Enterprise: Cases, Metrics, Tools, Greenwood Publishing Group, USA.
6. Gratham C., Ware J., Williamson C., (2007), Corporate Agility: A Revolutionary New Model for Competing in a Flat World, AMACOM, USA.
7. st International Workshop AGILTEX - DesignInnovation-Development, "Gheorghe Asachi" Technical University, Iasi, 83-90.
8. Mitra A., Gupta A., (2005), Agile Systems with Reusable Patterns of Business Knowledge: A Component-Based Approach, Artech House Inc., USA.