The discerning consumer: Is nonprofit status a factor?

Nonprofit and Voluntary Sector Quarterly

Volumn 39, Issue 5, 2010, Pages 866-883

  Handy, Femida ^a   Seto, Stephanie ^b   Wakaruk, Amanda ^b   Mersey, Brianna ^b   Mejia, Ana ^b   Copeland, Laura ^b  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

^b YORK UNIVERSITY   (Canada)

Author keywords

consumer awareness; for profit; government; nonprofit; ownership; trust

Indexed keywords

EID: 77956492471     PISSN: 08997640     EISSN: None     Source Type: Journal    
DOI: 10.1177/0899764010362113     Document Type: Article

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