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Volumn 13, Issue 3, 2010, Pages 515-539

Customer-centric science: Reporting significant research results with rigor, relevance, and practical impact in mind

Author keywords

hypothesis testing; practical significance; statistical significance

Indexed keywords


EID: 77956479035     PISSN: 10944281     EISSN: 15527425     Source Type: Journal    
DOI: 10.1177/1094428109333339     Document Type: Article
Times cited : (191)

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