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Volumn , Issue , 2010, Pages 669-672

Social network based marketing in mobile phone users' community

Author keywords

[No Author keywords available]

Indexed keywords

DIFFUSION THEORY; MOBILE COMMUNICATION NETWORKS; MOBILE SERVICE; MOBILE USERS; MOBILE-PHONE USERS; SOCIAL NETWORKS;

EID: 77956444955     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/MVHI.2010.11     Document Type: Conference Paper
Times cited : (3)

References (10)
  • 2
    • 0003966730 scopus 로고    scopus 로고
    • New York: Little, Brown and Company
    • M. Gladwell, The Tipping Point, New York: Little, Brown and Company, 2000.
    • (2000) The Tipping Point
    • Gladwell, M.1
  • 4
    • 0033450459 scopus 로고    scopus 로고
    • Marketing in the network economy
    • Achrol, S. Ravi, and P. Kotler, " Marketing in the Network Economy", Journal of Marketing, 1999, pp. 146-163
    • (1999) Journal of Marketing , pp. 146-163
    • Achrol, S.R.1    Kotler, P.2
  • 6
    • 0000934061 scopus 로고
    • Threshold models of collective behavior
    • M. Granovette, " Threshold Models of Collective Behavior", American Journal of Sociology, 83, 1978, pp. 1420-1443.
    • (1978) American Journal of Sociology , vol.83 , pp. 1420-1443
    • Granovette, M.1
  • 7
    • 70349307520 scopus 로고    scopus 로고
    • Effects of Word-of-Mouth Versus Traditional Marketing: Findings from an Internet Social Networking Site
    • M. Trusov, E.B. Randolph, and K. Pauwels, " Effects of Word-of-Mouth Versus Traditional Marketing: Findings from an Internet Social Networking Site", Journal of Marketing, Vol.73 (September), 2009, pp. 90-102.
    • (2009) Journal of Marketing , vol.73 , Issue.SEPTEMBER , pp. 90-102
    • Trusov, M.1    Randolph, E.B.2    Pauwels, K.3
  • 8
    • 33748566804 scopus 로고    scopus 로고
    • The effect of word of mouth on sales: Online book reviews
    • Chevalier, Judith and D. Mayzlin, " The Effect of Word of Mouth on Sales: Online Book Reviews", Journal of Marketing Research, 43(August), 2006, pp. 345-354
    • (2006) Journal of Marketing Research , vol.43 , Issue.AUGUST , pp. 345-354
    • Chevalier, J.1    Mayzlin, D.2
  • 9
    • 0000995745 scopus 로고
    • The influentials: Back to the concept of opinion leaders?
    • G. Weimann, " The Influentials: Back to the Concept of Opinion Leaders?" Public Opinion Quarterly. 55(2), 1991, pp. 267-279.
    • (1991) Public Opinion Quarterly , vol.55 , Issue.2 , pp. 267-279
    • Weimann, G.1
  • 10
    • 0031287589 scopus 로고    scopus 로고
    • The contingent value of social capital
    • R.S. Burt, " The Contingent Value of Social Capital", Administrative Science Quarterly, 42 (2), 1999, pp. 339-358
    • (1999) Administrative Science Quarterly , vol.42 , Issue.2 , pp. 339-358
    • Burt, R.S.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.