Applying CHAID for logistic regression diagnostics and classification accuracy improvement

Journal of Targeting, Measurement and Analysis for Marketing

Volumn 18, Issue 2, 2010, Pages 109-117

  Antipov, Evgeny ^a   Pokryshevskaya, Elena ^a  

^a Center for Business Analysis   (Russian Federation)

Author keywords

CHAID; churn prediction; decision tree; logistic regression; performance improvement; segment wise prediction

Indexed keywords

EID: 77956289965     PISSN: 09673237     EISSN: 14791862     Source Type: Journal    
DOI: 10.1057/jt.2010.3     Document Type: Article

References (13)

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