Online advertising: Heterogeneity and conflation in market design

American Economic Review

Volumn 100, Issue 2, 2010, Pages 603-607

  Levin, Jonathan ^a   Milgrom, Paul ^a  

^a STANFORD UNIVERSITY   (United States)

Author keywords

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Indexed keywords

EID: 77956111419     PISSN: 00028282     EISSN: None     Source Type: Journal    
DOI: 10.1257/aer.100.2.603     Document Type: Conference Paper

References (6)

1. Debreu, Gerard. 1959. The Theory of Value: An Axiomatic Analysis of General Equilibrium. New York: John Wiley & Sons.
2. Dondlinger, Peter T. 1908. The Book of Wheat: An Economic History and Practical Manual of the Wheat Industry. New York: Orange Judd Company.
3. Edelman, Benjamin, Michael Ostrovsky, and Michael Schwarz. 2007. "Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords." American Economic Review, 97(1): 242-259
4. Ghosh, Arpita, Preston McAfee, Kishore Papineni, and Sergei Vassilvitskii. 2009. "Bidding for Representative Allocations for Display Advertising." In Internet and Network Economics: 5th International Workshop, ed. Stefano Leonardi, 208-219 Berlin: Springer.
5. Milgrom, Paul. Forthcoming. "Simplified Mechanisms with an Application to Sponsored Search Auctions." Games and Economic Behavior.
6. Varian, Hal R. 2007. "Position Auctions." International Journal of Industrial Organization, 25(6): 1163-1178