Organizing for effective marketing communications in higher education: Restructuring for your competitive edge in marketing

Journal of Marketing for Higher Education

Volumn 9, Issue 2, 2000, Pages 41-58

  Sands, Gene C ^a   Smith, Rick J ^b  

^a LOUISIANA STATE UNIVERSITY   (United States)

^b AUGSBURG COLLEGE   (United States)

Author keywords

Advantages and disadvantages; Latent themes; Non traditional programs; Student perceptions

Indexed keywords

EID: 77956078090     PISSN: 08841241     EISSN: 15407144     Source Type: Journal    
DOI: 10.1300/J050v09n02_03     Document Type: Article

References (10)

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