Knowledge transfer and marketing in second life

Handbook of Research on Virtual Workplaces and the New Nature of Business Practices

Volumn , Issue , 2008, Pages 424-438

  Rive, Peter ^a  

^a VICTORIA UNIVERSITY OF WELLINGTON   (New Zealand)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77955939309     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4018/978-1-59904-893-2.ch030     Document Type: Chapter

References (38)

1. Abramson, B. (2005). Digital phoenix: Why the information economy collapsed and how it will rise again. Cambridge, MA: MIT Press.
2. Ackerman, D. (1990). A natural history of the senses (1st ed.). New York: Random House.
3. Anderson, C. (2006). The long tail: How endless choice is creating unlimited demand. London: Random House Business.
4. Ball, P. (2004). Critical mass: How one thing leads to another: Farrar, Straus and Giroux.
5. Castronova, E. (2004). Right to play. New York Law School Law Review, 49(1).
6. Clippinger, J., & Bollier, D. (2005). A renaissance in the commons: How the new sciences and the Internet are framing a new global identity and order. In R. A. Ghosh (Ed.), CODE: Collaborative ownership and the digital economy (pp. x+345). Cambridge, MA: MIT Press.
7. Damer, B. (2007). A brief history of the virtual world. Retrieved November 10, 2007, from http://news.com.com/A+brief+history+of+the+virtual+world+-+page+2/2008-1043_3-6134110-2.html?tag=st.next
8. Davenport, T. H., Prusak, L., & Wilson, H. J. (2003). What's the big idea? Creating and capitalizing on the best management thinking. Boston, MA: Harvard Business School Press.
9. Dibbell, J. (2006). Play money: Or, how I quit my day job and made millions trading virtual loot. New York: Basic Books.
10. Dixon, N. M. (2000). Common knowledge: How companies thrive by sharing what they know. Boston, MA:
11. Friedman, T. L. (2006). The world is flat: A brief history of the twenty-first century (1st updated and expanded ed.). New York: Farrar, Straus and Giroux.
12. Gibson, W. (1986). Neuromancer. London: Grafton.
13. Goldman, R., & Gabriel, R. P. (2005). Innovation happens elsewhere: Open source as business strategy. Amsterdam, Boston, MA: Morgan Kaufmann.
14. Grau, O. (2003). Virtual art: From illusion to immersion (Rev. and expanded ed.). Cambridge, MA: MIT Press.
15. Heim, M. (1993). The metaphysics of virtual reality. New York: Oxford University Press.
16. Johansson, F. (2004). The Medici effect: Break-through insights at the intersection of ideas, concepts, and cultures. Boston, MA: Harvard Business School Press.
17. Kurzweil, R. (2005). The singularity is near: When humans transcend biology. New York: Viking.
18. Leonard, D., & Swap, W. (2004). Deep smarts. Havard Business Review, 13.
19. Lessig, L. (2004). Free culture: How big media uses technology and the law to lock down culture and control creativity. New York: Penguin Press.
20. Levy, S. (1994). Hackers: Heroes of the computer revolution. New York: Dell.
21. Packer, R., & Jordan, K. (Eds.). (2001). Multimedia: From Wagner to virtual reality (1st ed.). New York: Norton.
22. Peters, T. J. (1997). The circle of innovation: You can't shrink your way to greatness (1st ed.). New York: Knopf.
23. Pink, D. H. (2006). A whole new mind: Why right-brainers will rule the future (1st Riverhead trade pbk. ed.). New York: Riverhead Books.
24. Polanyi, M. (1967). The tacit dimension. London: Routledge & K. Paul.
25. Purbrick, D. J., & Ondrejka, C. (2006). User creation and scripting in second life. Retrieved November 10, 2007, from http://www.langnet-symposium.com/speakers.asp
26. Roberts, K. (2004). Lovemarks: The future beyond brands. Auckland, New Zealand: Reed.
27. Saatchi, S. (2007). Saatchi & Saatchi worldwide named agency network of the year at Clio Ad Festival. Retrieved November 10, 2007, from http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=109&STORY=/www/story/05-14-2007/0004587573&EDATE=
28. Schultz, M. F. (2006). Fear and norms and rock & roll: What jambands can teach us about persuading people to obey copyright law. Berkeley Technology Law Journal, 21, 651-728.
29. Stephenson, N. (1992). Snow crash. New York: Bantam Books.
30. Steuer, J. (1992). Defining virtual reality: Dimensions determining telepresence. Journal of Communication, 4(24), 73-93.
31. Tiffany, L. (2007, January 9). Starting a second life business. Entrepreneur.com. Retrieved November 10, 2007, from http://www.entrepreneur.com/startingabusiness/businessideas/article172768.html
32. Wertheim, M. (1999). The pearly gates of cyberspace: A history of space from Dante to the Internet. New York: W.W. Norton.
33. Wikipedia. (2007a). Digital rights management.
34. Wikipedia. (2007b). Intellectual property.
35. Wikipedia. (2007c). Knowledge Management.
36. Wikipedia. (2007d). Massively multiplayer online role-playing game.
37. Wikipedia. (2007e). Metadata.
38. Yates, F. A. (1966). The art of memory. London: Routledge and Paul.