Segmentation of Different Types of Hallyu Tourists Using a Multinomial Model and Its Marketing Implications

Journal of Hospitality and Tourism Research

Volumn 34, Issue 3, 2010, Pages 341-363

  Kim, Samuel Seongseop ^a   Lee, Heesung ^b   Chon, Kye Sung ^c  

^a Sejong University   (South Korea)

^b Honam University   (South Korea)

^c HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

culture; Hallyu; multinomial logit (MNL) model; segmentation

Indexed keywords

EID: 77955900420     PISSN: 10963480     EISSN: 15577554     Source Type: Journal    
DOI: 10.1177/1096348009350646     Document Type: Article

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