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MIT Sloan Management Review
Volumn 51, Issue 3, 2010, Pages 95-99
Can product returns make you money?
Author keywords

[No Author keywords available]
Indexed keywords

EID: 77955888334     PISSN: 15329194     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article
Times cited : (65)
References (4)
  • 2
    • 24344462734 scopus 로고    scopus 로고
    • The impact of the prechoice process on product returns
    • August
    • N.N. Bechwati andW.S. Siegal, "The Impact of the Prechoice Process on Product Returns," Journal of Marketing Research 42, no.3 (August 2005): 358-367.
    • (2005) Journal of Marketing Research , vol.42 , Issue.3 , pp. 358-367
    • Bechwati, N.N.1    Siegal, S.2
  • 3
    • 77955868101 scopus 로고    scopus 로고
    • Customer responses to product return experiences
    • Mclntire School of Commerce, University of Virginia
    • A.B. Bower and J.G. Maxham, "Customer Responses to Product Return Experiences," working paper, Mclntire School of Commerce, University of Virginia, 2006.
    • (2006) Working Paper
    • Bower, A.B.1    Maxham, J.G.2
  • 4
    • 62149135424 scopus 로고    scopus 로고
    • Are product returns a necessary evil? antecedents and consequences
    • May
    • J.A. Petersen and V. Kumar, "Are Product Returns a Necessary Evil? Antecedents and Consequences," Journal of Marketing 73, no.3 (May 2009): 35-51.
    • (2009) Journal of Marketing , vol.73 , Issue.3 , pp. 35-51
    • Petersen, J.A.1    Kumar, V.2

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.