-
1
-
-
0001231829
-
Warmth in advertising: Measurement, impact, and sequence effects
-
Aaker, D., Stayman, D., & Hagerty, M. (1986). Warmth in advertising: Measurement, impact, and sequence effects. Journal of Consumer Research, 12, 365-381.
-
(1986)
Journal of Consumer Research
, vol.12
, pp. 365-381
-
-
Aaker, D.1
Stayman, D.2
Hagerty, M.3
-
3
-
-
33748177776
-
-
American Association of Advertising Agencies and Association of National Advertisers., New York: Author
-
American Association of Advertising Agencies and Association of National Advertisers. (1995). Television commercial monitoring report. New York: Author.
-
(1995)
Television Commercial Monitoring Report
-
-
-
5
-
-
0000000756
-
Affective responses mediating acceptance of advertising
-
Batra, R., & Ray, M. (1987). Affective responses mediating acceptance of advertising. Journal of Consumer Research, 13, 234-249.
-
(1987)
Journal of Consumer Research
, vol.13
, pp. 234-249
-
-
Batra, R.1
Ray, M.2
-
7
-
-
1842865615
-
Economics of information in the web economy: Toward a new theory
-
Biswas, D. (2004). Economics of information in the web economy: Toward a new theory. Journal of Business Research, 57, 724-733.
-
(2004)
Journal of Business Research
, vol.57
, pp. 724-733
-
-
Biswas, D.1
-
8
-
-
77955855808
-
It's not easy being green
-
(June). Retrieved October 1, from
-
Brace, M. (2007, June). It's not easy being green. Sunday Telegraph. Retrieved October 1, 2009, from http://www.dailytelegraph.com.au/travel/australia/its-not-easy-being-green/story-e6frezj0-1111113843057.
-
(2007)
Sunday Telegraph
-
-
Brace, M.1
-
9
-
-
0032341529
-
A meta-analysis of relationships between ad-evoked feelings and advertising responses
-
Brown, S., Homer, P., & Inman, J. (1998). A meta-analysis of relationships between ad-evoked feelings and advertising responses. Journal of Marketing Research, 35, 114-126.
-
(1998)
Journal of Marketing Research
, vol.35
, pp. 114-126
-
-
Brown, S.1
Homer, P.2
Inman, J.3
-
10
-
-
0001982815
-
The impact of feelings on ad-based affect and cognition
-
Burke, M., & Edell, J. (1989). The impact of feelings on ad-based affect and cognition. Journal of Marketing Research, 26, 69-83.
-
(1989)
Journal of Marketing Research
, vol.26
, pp. 69-83
-
-
Burke, M.1
Edell, J.2
-
11
-
-
0001234236
-
Odor identification by males and females: Predictions vs performance
-
Cain, W.S. (1982). Odor identification by males and females: Predictions vs performance. Chemical Senses, 7, 129-142.
-
(1982)
Chemical Senses
, vol.7
, pp. 129-142
-
-
Cain, W.S.1
-
12
-
-
0003132868
-
Gender and endocrine-related influences on human olfactory perceptions
-
In H. Meiselman & R. Rivlin (Eds.), New York: Macmillan
-
Doty, R. (1986). Gender and endocrine-related influences on human olfactory perceptions. In H. Meiselman & R. Rivlin (Eds.), Clinical measurements of taste and smell (pp. 377-413). New York: Macmillan.
-
(1986)
Clinical Measurements of Taste and Smell
, pp. 377-413
-
-
Doty, R.1
-
13
-
-
0021796858
-
Sex differences in odor identification ability: A cross-cultural analysis
-
Doty, R., Applebaum, S., Zusho, H., & Settle, G. (1985). Sex differences in odor identification ability: A cross-cultural analysis. Neuropsychologia, 23, 667-672.
-
(1985)
Neuropsychologia
, vol.23
, pp. 667-672
-
-
Doty, R.1
Applebaum, S.2
Zusho, H.3
Settle, G.4
-
14
-
-
0021326210
-
Development of the University of Pennsylvania smell identification test: A standardized microencapsulated test of olfactory function
-
Doty, R., Shaman, P., & Dann, M. (1983). Development of the University of Pennsylvania smell identification test: A standardized microencapsulated test of olfactory function. Physiology & Behavior, 32, 489-502.
-
(1983)
Physiology & Behavior
, vol.32
, pp. 489-502
-
-
Doty, R.1
Shaman, P.2
Dann, M.3
-
16
-
-
0000033239
-
The role of expectancy and relevancy in memory for verbal and visual information: What is incongruency?
-
Heckler, S., & Childers, T. (1992). The role of expectancy and relevancy in memory for verbal and visual information: What is incongruency? Journal of Consumer Research, 18, 475-492.
-
(1992)
Journal of Consumer Research
, vol.18
, pp. 475-492
-
-
Heckler, S.1
Childers, T.2
-
17
-
-
0001406101
-
Assessing the role of emotions as mediators of consumer responses to advertising
-
Holbrook, M., & Batra, R. (1983). Assessing the role of emotions as mediators of consumer responses to advertising. Journal of Consumer Research, 9, 404-420.
-
(1983)
Journal of Consumer Research
, vol.9
, pp. 404-420
-
-
Holbrook, M.1
Batra, R.2
-
18
-
-
0036246328
-
Exploring the usefulness of an ecotourism interest scale
-
Juric, B., Cornwell, B., & Matther, D. (2002). Exploring the usefulness of an ecotourism interest scale. Journal of Travel Research, 40, 259-269.
-
(2002)
Journal of Travel Research
, vol.40
, pp. 259-269
-
-
Juric, B.1
Cornwell, B.2
Matther, D.3
-
19
-
-
0004289446
-
-
(2nd ed.), Upper Saddle River, NJ: Prentice Hall
-
Kotler, P., Bowen, J., & Makens, J. (1999). Marketing for hospitality and tourism (2nd ed.). Upper Saddle River, NJ: Prentice Hall.
-
(1999)
Marketing for Hospitality and Tourism
-
-
Kotler, P.1
Bowen, J.2
Makens, J.3
-
20
-
-
77955859789
-
Environment: Threat of warming boosts ecotourism industry
-
(January 18)
-
Leahy, S. (2008, January 18). Environment: Threat of warming boosts ecotourism industry. Interpress Service.
-
(2008)
Interpress Service
-
-
Leahy, S.1
-
21
-
-
0038922170
-
Responses to information incongruency in advertising: The role of expectancy, relevancy, and humor
-
Lee, Y., & Mason, C. (1999). Responses to information incongruency in advertising: The role of expectancy, relevancy, and humor. Journal of Consumer Research, 26, 156-169.
-
(1999)
Journal of Consumer Research
, vol.26
, pp. 156-169
-
-
Lee, Y.1
Mason, C.2
-
22
-
-
14644418546
-
The connectedness to nature scale: A measure of individuals' feeling in community with nature
-
Mayer, F., & Frantz, C. (2004). The connectedness to nature scale: a measure of individuals' feeling in community with nature. Journal of Environmental Psychology, 24, 503-515.
-
(2004)
Journal of Environmental Psychology
, vol.24
, pp. 503-515
-
-
Mayer, F.1
Frantz, C.2
-
23
-
-
0022606987
-
Odor identification: The blind are better
-
Murphy, C., & Cain, W.S. (1986). Odor identification: The blind are better. Physiology & Behavior, 37, 177-180.
-
(1986)
Physiology & Behavior
, vol.37
, pp. 177-180
-
-
Murphy, C.1
Cain, W.S.2
-
25
-
-
0000068138
-
Consumer responses to advertising: The effects of ad content, emotions, and attitude toward the ad on viewing time
-
Olney, T., Holbrook, M., & Batra, R. (1991). Consumer responses to advertising: The effects of ad content, emotions, and attitude toward the ad on viewing time. Journal of Consumer Research, 17, 440-453.
-
(1991)
Journal of Consumer Research
, vol.17
, pp. 440-453
-
-
Olney, T.1
Holbrook, M.2
Batra, R.3
-
26
-
-
33750803772
-
It just feels good: Customers' affective response to touch and influence on persuasion
-
Peck, J., & Wiggins, J. (2006). It just feels good: Customers' affective response to touch and influence on persuasion. Journal of Marketing, 70, 56-69.
-
(2006)
Journal of Marketing
, vol.70
, pp. 56-69
-
-
Peck, J.1
Wiggins, J.2
-
28
-
-
0000428577
-
Central and peripheral routes to advertising effectiveness: The moderating role of involvement
-
Petty, R., Cacioppo, J., & Schumann, D. (1983). Central and peripheral routes to advertising effectiveness: The moderating role of involvement. Journal of Consumer Research, 10, 135-146.
-
(1983)
Journal of Consumer Research
, vol.10
, pp. 135-146
-
-
Petty, R.1
Cacioppo, J.2
Schumann, D.3
-
29
-
-
84916547635
-
Why destination areas rise and fall in popularity
-
Plog, S. (1974). Why destination areas rise and fall in popularity. Cornell Hospitality Quarterly, 14, 55-58.
-
(1974)
Cornell Hospitality Quarterly
, vol.14
, pp. 55-58
-
-
Plog, S.1
-
30
-
-
12844251432
-
Visualizing fragrances through colours: The mediating role of emotions
-
Schifferstein, H., & Tanudjaja, I. (2004). Visualizing fragrances through colours: The mediating role of emotions. Perception, 33, 1249-1266.
-
(2004)
Perception
, vol.33
, pp. 1249-1266
-
-
Schifferstein, H.1
Tanudjaja, I.2
-
31
-
-
0009081242
-
Less is more-the bangs' theory
-
(July 6)
-
Schouten, H. (1993, July 6). Less is more-the bangs' theory. The Evening Post, p. 5.
-
(1993)
The Evening Post
, pp. 5
-
-
Schouten, H.1
-
32
-
-
0035315216
-
Ecotourism as mass tourism: Contradiction or reality
-
Weaver, M. (2001). Ecotourism as mass tourism: Contradiction or reality. Cornell Hospitality Quarterly, 42, 104-112.
-
(2001)
Cornell Hospitality Quarterly
, vol.42
, pp. 104-112
-
-
Weaver, M.1
-
33
-
-
77955862913
-
Ecotourism programs could boost hotels' bottom lines
-
Wilson, J. (2006). Ecotourism programs could boost hotels' bottom lines. Hotel & Motel Management, 221, 46-47.
-
(2006)
Hotel & Motel Management
, vol.221
, pp. 46-47
-
-
Wilson, J.1
-
34
-
-
0010845827
-
Message characteristics and audience characteristics: Predictors of advertising response
-
In R. Bagozzi & A. Tybout (Eds.), (Vol. 10, Provo, UT: Association for Consumer Research
-
Zinkhan, G., & Martin, C., Jr. (1983). Message characteristics and audience characteristics: Predictors of advertising response. In R. Bagozzi & A. Tybout (Eds.), Advances in consumer research (Vol. 10, pp. 27-31). Provo, UT: Association for Consumer Research.
-
(1983)
Advances in Consumer Research
, pp. 27-31
-
-
Zinkhan, G.1
Martin Jr., C.2
|