Online distribution of airline tickets: Should airlines adopt a single or a multi-channel approach?

Tourism Management

Volumn 32, Issue 1, 2011, Pages 69-74

  Koo, Bonwoo ^a   Mantin, Benny ^a   O'Connor, Peter ^b  

^a UNIVERSITY OF WATERLOO   (Canada)

^b ESSEC BUSINESS SCHOOL   (France)

Author keywords

Consumer loyalty; Distribution strategy; Market competition; Online travel agency

Indexed keywords

AIRLINE INDUSTRY; COMPETITION (ECONOMICS); DECISION SUPPORT SYSTEM; DEVELOPMENT STRATEGY; ELECTRONIC COMMERCE; TOURISM MARKET; WORLD WIDE WEB;

EID: 77955880410     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2009.11.008     Document Type: Article

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