Neural network applications in consumer behavior

Journal of Consumer Psychology

Volumn 20, Issue 3, 2010, Pages 381-389

  Briesch, Richard ^a   Rajagopal, Priyali ^a  

^a SOUTHERN METHODIST UNIVERSITY   (United States)

Author keywords

Discriminant analysis; Methodology; Nonparametric; Regression; Structural equations

Indexed keywords

EID: 77955847236     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2010.06.001     Document Type: Article

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