The impact of mobile access to the internet on information search completion time and customer conversion

Electronic Commerce Research and Applications

Volumn 9, Issue 5, 2010, Pages 410-417

  Sumita, Ushio ^a   Zuo, Jinshui ^a  

^a UNIVERSITY OF TSUKUBA   (Japan)

Author keywords

Conversion rate; Information search completion time; Mobile access; PC access

Indexed keywords

COMPLETION TIME; COMPUTATIONAL PROCEDURES; CONVERSION RATES; CUSTOMER CONVERSION; E-COMMERCE; INFORMATION SEARCH; INFORMATION SEARCH PROCESS; MOBILE ACCESS; NUMERICAL EXAMPLE; PC ACCESS; PERFORMANCE INDICATORS;

BENCHMARKING; INTERNET; MATHEMATICAL MODELS; MOBILE DEVICES;

INFORMATION RETRIEVAL;

EID: 77955775623     PISSN: 15674223     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.elerap.2010.02.001     Document Type: Article

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