The- marketing firm

Journal of Strategic Marketing

Volumn 6, Issue 2, 1998, Pages 131-150

  Foxall, Gordon R ^a  

^a CARDIFF UNIVERSITY   (United Kingdom)

Author keywords

Consumer behaviour; Marketing; Marketing relationships; Operant behaviourism; Theory of the firm

Indexed keywords

EID: 77955726639     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/09652549800000005     Document Type: Article

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