Who influences whom? The Agenda-building relationship between political candidates and the media in the 2002 Michigan governor's race

Journal of Political Marketing

Volumn 9, Issue 3, 2010, Pages 186-206

  Lancendorfer, Karen M ^a   Lee, Byoungkwan ^b  

^a WESTERN MICHIGAN UNIVERSITY   (United States)

^b Hanyang University   (South Korea)

Author keywords

Agenda building; Content analysis; Media relations; Political candidates; Political marketing

Indexed keywords

EID: 77955609165     PISSN: 15377857     EISSN: 15377865     Source Type: Journal    
DOI: 10.1080/15377857.2010.497737     Document Type: Article

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