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See Okoroafo (1999, p.148) for several references of studies focused on the internationalisation process in 11 different countries around the world
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Although the most common method of entering in foreign markets is exporting, there are other alternatives like joint ventures, strategic alliances, direct investment, international licensing, management contracts, and international franchising
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Although the most common method of entering in foreign markets is exporting, there are other alternatives like joint ventures, strategic alliances, direct investment, international licensing, management contracts, and international franchising.
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