Tracking online ad campaigns: A primer

Journal of Direct, Data and Digital Marketing Practice

Volumn 12, Issue 1, 2010, Pages 69-82

  Wilson, Ralph F ^a   Pettijohn, James B ^a  

^a Web Marketing ^*  (Australia)

Author keywords

ad serving software; adoptimization; affiliate program software; Online advertising; web analytics; website optimization

Indexed keywords

EID: 77955576256     PISSN: 17460166     EISSN: 17460174     Source Type: Journal    
DOI: 10.1057/dddmp.2010.19     Document Type: Article

References (13)

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