Value dimensions and relationship postures in dyadic 'Key Relationship Programmes'

Journal of Marketing Management

Volumn 25, Issue 5-6, 2009, Pages 535-550

  Henneberg, Stephan C ^a   Pardo, Catherine ^b   Mouzas, Stefanos ^c   Naudé, Peter ^a  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

^b EMLYON BUSINESS SCHOOL   (France)

^c LANCASTER UNIVERSITY MANAGEMENT SCHOOL   (United Kingdom)

Author keywords

Dyadic competence; Key Relationship Programme; Key Supplier Programme; Value management

Indexed keywords

EID: 77955330342     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725709X461849     Document Type: Article

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