Exploring visitors' experiences and intention to revisit a heritage destination: The case for Lukang, Taiwan

Journal of Quality Assurance in Hospitality and Tourism

Volumn 11, Issue 3, 2010, Pages 162-178

  Yu Ju, Wang ^a   WU, Chihkang ^b   Yuan, Jingxue ^c  

^a UNIVERSITY OF TENNESSEE   (United States)

^b NATIONAL KAOHSIUNG UNIVERSITY OF APPLIED SCIENCES   (Taiwan)

^c TEXAS TECH UNIVERSITY   (United States)

Author keywords

Destination image; Heritage tourism; Lukang; Revisit intention

Indexed keywords

EID: 77955318886     PISSN: 1528008X     EISSN: 15280098     Source Type: Journal    
DOI: 10.1080/1528008X.2010.483418     Document Type: Article

References (47)

1. Aaker, D. A. (1996). Building strong brands. New York: Free Press.
2. Ajzen, I. & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Upper Saddle River, NJ: Prentice-Hall.
3. Avraham, E. & Ketter, E. (2006). Media strategies for improving national images during tourism crises. In M. Kozak and L. Andreu (Eds.), Progress in tourism marketing (pp. 115-125). Oxford, UK: Elsevier.
4. Awaritefe, O. D. (2003). Destination image differences between prospective and actual tourists in Nigeria. Journal of Vacation Marketing, 10(3), 264-281.
5. Baack, C. (2002). Integrated advertising, promotion, & marketing communications. Upper Saddle River, NJ: Prentice-Hall.
6. Bigne, J. E., Sanchez, M. I., & Sanchez, J. (2001). Tourism image, evaluation variables and after purchase behavior: Inter-relationship. Tourism Management, 22(6), 607-616.
7. Bonn, M. A., Dai, Joseph-Mathews, S. M., Hayes, S., & Cave, J. (2007). Heritage/cultural attraction atmospherics: Creating the right environment for the heritage/cultural visitor. Journal of Travel Research, 45(3), 345-354.
8. Boyd, S. (2002). Cultural and heritage tourism in Canada: Opportunities, principles and challenges. Tourism and Hospitality Research, 3(3), 211-233.
9. Bramwell, B. & Rawding, L. (1996). Tourism marketing images of industrial cities. Journal of Tourism Research, 23(1), 185-203.
10. Chang, T. C. (1999). Local uniqueness in the global village: Heritage tourism in Singapore. Professional Geographer, 51(1), 91-103.
11. Chen, S.H. (2002). The developmental mechanism and policy recommendation of Lukang, Changhua as a local tourist town. Unpublished Master's thesis, Department of Geography, Changhua Normal University, Changhua, Taiwan.
12. Chon, K. S. (1990). The role of destination image in tourism: A review and discussion. The Tourist Review, 45(2), 2-9.
13. Cohen, E. (1979). A phenomenology of tourist experiences. Journal of the British Sociological Association, 13, 179-201.
14. Echtner, C.M. & Ritchie, J.R.B. (2003). The meaning and measurement of destination image. Journal of Tourism Studies, 14(1), 37-48.
15. Gallarza, M.G., Saura, I.G., & García, H. C. (2002). Destination image: Towards a conceptual framework. Annals of Tourism Research, 29(1), 56-78.
16. Goodall, B., Radburn, M., & Stabler, M. (1988). Market opportunity sets for tourism. Reading, UK: University of Reading.
17. Jang, S.C., & Feng, R. (2007). Temporal destination revisit intention: The effects of novelty seeking and satisfaction. Tourism Management, 28, 580-590.
18. Jewell, B. & Crotts, J. (2001). Adding psychological value to heritage tourism experiences. Journal of Travel and Tourism Marketing, 11(4), 13-28.
19. Kantanen, T. & Tikkanen, I. (2005). Advertising in low and high involvement cultural tourism attractions: Four cases. Tourism and Hospitality Research, 6(2), 99-110.
20. Kerstetter, D., Confer, J., & Graefe, A. (2001). An exploration of the specialization concept within the context of heritage tourism. Journal of Travel Research, 39, 267-274.
21. nd ed). Upper Saddle River, NJ: Prentice-Hall.
22. Kotler, P., Haider, D. H., & Rein, I. (1993). Marketing places: Attracting investment, industry, and tourism to cities, states, and nations. New York: Free Press.
23. Kozak, M. & Andreu, L. (2006). Progress in tourism marketing. Amsterdam: Elsevier.
24. Li, Y. (2003). Heritage tourism: The contradictions between conservation and change. Tourism and Hospitality Research, 4(3), 247-242.
25. Mayo, E. J., & Jarvis, L.P. (1981). The psychology of leisure travel. Boston, MA: CBI.
26. McKercher, B. & du Cros, H. (2002). Cultural tourism: The partnership between tourism and cultural heritage management. New York: Haworth Hospitality Press.
27. Menard, S. (1995). Applied logistic regression analysis. Series: Quantitative Applications in the Social Sciences, No. 106. London: Sage.
28. Middleton, V. T. C. (1990). New visions for independent museums in the UK. Chichester, UK: Association of Independent Museum.
29. Morrison, A. M. (1989). Hospitality and travel marketing. Albany, NY: Delmar.
30. Moscardo, G. (1996). Mindful visitors. Annals of Tourism Research, 23(2), 376-397.
31. Oppermann, M. (2000). Tourism destination loyalty. Journal of Travel Research, 39, 78-84.
32. Petrick, J.F., & Backman, S.J. (2001). An examination of golf travelers' satisfaction, perceived value, loyalty, and intentions to revisit. Tourism Analysis, 6(3/4), 223-237.
33. Petrick, J.F., Morais, D.D. & Norman, W.C. (2001). An examination of the determinants of entertainment vacationers' intentions to revisit. Journal of Travel Research, 40(1), 41-48.
34. Petrick, J.F., & Backman, S.J. (2002). An examination of the construct of perceived value for the prediction of golf travelers' intentions to revisit. Journal of Travel Research, 41(1), 38-45.
35. Pike, S. (2004). Destination marketing organizations. Oxford, UK: Elsevier.
36. Poria, Y., Reichel, A., & Biran, A. (2006). Heritage site perceptions and motivations to visit. Journal of Travel Research, 44: 318-326.
37. Prentice, R. (1993). Tourism and heritage attractions. New York: Routledge.
38. Ries, A. (1996). Focus - The future of your company depends on it. New York: HarperCollins.
39. Ritchie, J. R. & Ritchie, R. J. B. (1998, September). The branding of tourism destinations: Past achievements and future challenges. Paper presented at the Annual Congress of the International Association of Scientific Experts in Tourism, Marrakech, Morocco.
40. Sigala, M. & Leslie, D. (2005). International cultural tourism: Management, implications and cases. Burlington, MA: Elsevier Butterworth-Heinemann.
41. Taiwan Tourism Bureau (2002). Taiwan tourism whitepaper. Retrieved March 12, 2008, from http://admin.taiwan.net.tw/auser/b/wpage/load/loadcm.htm.
42. Timothy, D. J., & Boyd, S. W. (2003). Heritage tourism. Harlow, UK: Prentice Hall.
43. Weiler, B. & Hall, M. (1992). Special interest tourist. London: Routledge.
44. Williams, S. (1998). Tourism geography. London: Routledge.
45. Yin, R. (1993). Applications of case study research. Beverly Hills, CA: Sage.
46. Zeppel, H. & Hall, C. M. (1991). Selling art and history: Cultural heritage and tourism. Journal of Tourism Studies, 2(1): 29-45.
47. Zhou, L., King, B., & Turner, L. (1998). The China outbound market: An evaluation of key constraints and opportunities. Journal of Vacation Marketing, 4(2): 109-119.